Google's Panda Algorithm Now A Rolling Update?

Jul 25, 2011 • 8:13 am | comments (18) by twitter Google+ | Filed Under Google PageRank & Algorithm Updates

Google Panda RollingEver since Google released the Panda update in February, it has been known that Google carefully and manually pushed out updates to it on cycles that were often months apart.

Back in May, Matt Cutts said that is how they did it for now. Much like the Google bomb algorithm.

I am starting to believe that over the past couple weeks that Google has begun to either push the Panda updates out more aggressively on a manual basis or has set it to roam free on it's own - in the wild.

Yes, I think that Panda is now a rolling update. I can be totally wrong, but based on reading the various threads in multiple forums, it seems like Panda is updating almost daily. Maybe it isn't Panda related but it is hard to tell.

Skim towards the last 30 or so posts in this WebmasterWorld thread.

Anyway, I do not have confirmation from Google on this, nor do I think I would get one. But no one would be surprised if Google did eventually make the Panda algorithm a rolling update of some sorts.

For more of our stories on Panda, see our Google Panda category.

Forum discussion at WebmasterWorld.

Update: So this is not a rolling update yet but Google did do a small Panda update as of late last week. I have official confirmation at Search Engine Land but here is the statement a Google spokesperson sent us:

We're continuing to iterate on our Panda algorithm as part of our commitment to returning high-quality sites to Google users. This most recent update is one of the roughly 500 changes we make to our ranking algorithms each year.

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Vineet Singh

07/25/2011 12:40 pm

I am seeing two much changes in ranking during past two weeks both in US and UK related keywords...

john lewis uk

07/25/2011 01:09 pm

My ranking badly affected by this updation in algorithm. But now a days it starts getting better again. Hope will get the same position soon.

Black Seo Guy

07/25/2011 01:27 pm

You can never be sure when it comes to those guys at Google, but I thinks its affecting lots of sites and people should get worry. "Black Seo Guy "Signing Off"

Michael Martinez

07/25/2011 05:58 pm

I have been convinced for some time that Google will want to move away from the manual process when it reaches a high confidence level but I suspect there are still some lessons to be learned that have not yet been automated. It could be that people are seeing secondary effects of the changes they have made to their sites (or of the changes their competitors have made). I haven't seen anything to suggest to me that the Panda algorithm is in the wild just yet.  I'm ready to change my opinion when someone publishes some compelling data (or if Google wants to confirm your conjecture).


07/26/2011 12:33 am

Now, Barry, you meant "ever"

Barry Schwartz

07/26/2011 12:45 am

Thanks, fixed.  1st word. :)

Dominick Taylor

07/26/2011 10:19 am

hey Barry, nice .gif animation who did that one of your designers?

Dewaldt Huysamen

07/26/2011 11:25 am

All I know is all 200 of our directory sites were hit by Panda and the results was ugly and still now it has been difficult to recover from it.

Barry Schwartz

07/26/2011 11:28 am

No, see,r:13,s:0&biw=1318&bih=986


07/26/2011 01:02 pm

Hy Barry, Look like you also hit by panda is it so?? just guessing. I think panda hate me and my site, look like Panda guy from google he target only me.. :( well done Mr. Panda

Barry Schwartz

07/26/2011 01:03 pm

I got hit by Panda?


07/26/2011 01:24 pm

Its a long story Barry, since it released in Feb last year right? and then my traffic was dropping from 7 K to 3 K and then 2 K and then .5 K and then now moving bit up to 1 - 1.5 K and if I look at my Webmaster tool ranking and keyword OMG, you can't believe its a lot to say.. may be some day I will write a post on this topic .. :) well I am following you on twitter, I will let you know there.. :)


07/26/2011 01:52 pm

sorry I understand "got hit by Panda?" ignore my previous reply, i am just guessing :)


07/26/2011 03:06 pm

Yes, same here. The serps have been a little wild lately.

Guy Sempe

07/26/2011 07:51 pm

I work in France, and since three days It seems that Panda cames... Many Many sites hit, and not little ones...


07/27/2011 02:05 pm

Look at this  

web development bangalore

07/28/2011 04:52 pm

It could be that people are seeing secondary effects of the changes they have made to their sites (or of the changes their competitors have made).

SEO Florida

08/17/2011 10:39 am

Its really very complex Panda update. We are trying to regular update but sure quality website will be up.

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