When Will Google Panda's Update Start Rolling?

Jan 9, 2012 • 9:10 am | comments (6) by twitter Google+ | Filed Under Google Search Engine Optimization

Google Panda RollingIn July we asked if the Google Panda update was a rolling update? Meaning, did the algorithm update dynamically by itself without having Google hit a button to push out an update.

The answer was no - at least back then.

But it is expected that the Panda algorithm would one day be part of Google's rolling and continuously updating algorithm - working in almost real time, when possible.

At this point in time, I do not think Panda is a rolling update. But some are thinking it is.

A WebmasterWorld thread has some asking if it started to be a rolling update yet.

Tedster said partially:

I expect that eventually Panda will become more dynamic. Since it's now a third essential leg of the ranking algorithm (relevance+connectedness+quality) having it only update manually every few weeks or worse doesn't sound like a Google-style long term solution to me.

The only areas of the algo that update slowly, as far as I can see, are things like automated taxonomy generation and n-gram identification. Those areas do not need rolling updates because they are global characteristics of the entire web and those don't change in a fast sweeping fashion.

So what we're seeing in some cases are reports that new pages on a Pandalyzed website can sometimes rank well, even though established pages stay demoted. I'm not sure if that means a rolling update, or just a less oppressive application of the Panda score.

So what do you think? Are we rolling now? If not, partially? How soon?

Forum discussion at WebmasterWorld.

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Bas van der Veeken

01/09/2012 02:55 pm

As far as I know the new design, which I and my wife have is the result of Cosmic Panda: http://www.youtube.com/cosmicpanda

Jayden Smith

01/10/2012 12:27 am

I've noticed that panda updates every 3-4 months (not every few weeks, like others would suggest), so no, it's not a rolling update.

Dirty seagull

01/10/2012 08:04 am

My rankings have taken a massive hit lately, I hope its not because I had a blogroll page

Koby Wong

01/10/2012 03:44 pm

Panda's not a rolling update. That seems unmanageable. Google has to test the impact of their updates before they roll them out. The updates are just happening closer and closeer together, so some view it as dynamic updating.


01/17/2012 09:17 am

I think they have updated the algorithm.. It has affected some of my blogs a lot.

fahad ali

02/09/2012 09:07 am

Can anyone tell me that how I increase my google adsense amount with illegal clicks.

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