Did Google Just Say Panda Is Now A Rolling Update?

Feb 6, 2012 • 9:05 am | comments (8) by twitter Google+ | Filed Under Google Search Engine Optimization

Google Panda RollingWe've asked when will Google roll the Panda algorithm more seamlessly into their algorithms - where Google does not have to manually press a button to run the Panda algorithm, but rather where it runs all by itself (I am pretty sure I am oversimplifying it).

Google made an announcement late Friday afternoon with 17 search quality updates. I want to highlight one today and maybe cover the others tomorrow.

High-quality sites algorithm improvements. [launch codenames "PPtl" and "Stitch", project codename "Panda"] In 2011, we launched the Panda algorithm change, targeted at finding more high-quality sites. We improved how Panda interacts with our indexing and ranking systems, making it more integrated into our pipelines. We also released a minor update to refresh the data for Panda.

We covered the Panda 3.2 update last week. But the whole "pipeline" thing is interesting.

Google said they have "improved how Panda interacts with our indexing and ranking systems, making it more integrated into our pipelines."

It seems like this means Google has made Panda a bit more integrated into the mainstream algorithm, allowing it to possibly run more frequently and who knows, maybe more real-time?

I am not sure if this would constitute a "rolling" update, where Panda is baked into the core algorithm. But it does seem Google is now able to run Panda updates more frequently with less overhead and less concern.

What do you think?

Forum discussion at WebmasterWorld.

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02/06/2012 05:59 pm

Barry, the only sure thing is that those thieves at Mountain View will make more money by sending even less people our way. They  have invented so many penalties and announce so many "improvements" to keep webmasters blaming themselves.

Alex Genadinik

02/06/2012 07:42 pm

Agreed with poster with handle "thieves." Yeah really, everything you do, even following Google's advice will get you penalized....wtf!?  When will they hold themselves responsible? 

Mark Munroe

02/07/2012 12:42 am

Seems to me there are 2 distinct types of Panda updates.   Algorithm changes in which the adjust or modify the weighing of signals  - and a calculation which recalculates the stats across the board.   My guess is that the recalc is now more dynamic and not a big, batch run.  Hopefully, this will hasten recoveries - since we won't have to wait for that button to be pushed for the recalc.  

Jayden Smith

02/07/2012 02:29 am

I've noticed that Pandarized websites are bouncing back at random times, so I think their is a rolling update, but kind of. You won't be fully release from panda until the main update process

Software Development Company

02/07/2012 05:44 am

Panda Update is very good , i am very much keen to look what new changes it brings to SEO world.


02/11/2012 05:50 pm

Like the former commenter: Panda Update is very good.  In my case, it helps me realize that I mustn't count on search engines algorithm quality.

seo expert india

03/15/2012 04:58 pm

Google is now favoring fresh content is the topic of the town where many people are happy with it and some of them are not.

iPhone Repair

05/02/2012 06:50 am

If your traffic dropped on April 19 and never recovered, then you were probably hit by Panda rather than Penguin

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