Google Search Now Orange & Blue (A Test)

Apr 2, 2013 • 8:14 am | comments (8) by twitter Google+ | Filed Under Google Search Engine

Google Balls logoAs I reported on Search Engine Land via Tecnonet, Google is playing around with the search interface again.

This is nothing new, they do user interface tests all the time. But this one is a bit more funky.

Bright orange URLs and bright light blue title tags in the search results?

Here are pictures from the video taken by Tecnonet:

Google Light Blue Titles

Google Orange URLs

Here is the video where you can also see a new search tools feature for tablets:

The reaction on Google+ towards this new UI is not great. One person said, "Not so appealing.," another said "not sure if orange would be fairly accessible to the color blind." But one person liked it, a Gator fan said "Gator colors how can that be a bad thing?"

Forum discussion at Google+.

This story was scheduled to be posted today and was not written today.

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Praveen Sharma

04/02/2013 12:26 pm

Orange color of URLs is not impressive at all.

Ian Williams

04/02/2013 12:50 pm

Orange URLs would make having readable, attractive URLs important. It really draws the eye. But from a user POV it was actually very hard to read through the page.


04/02/2013 01:29 pm

Stop the changes, keep it original and what we're programmed to seen.

Soni Sharma

04/03/2013 05:21 am

Changes must go on... some days ago I have seen changes in ads on Google SERP's. The background of ads was very light. Ads were looking as organic results....


04/03/2013 06:58 am

Sorry but I agree with @josh they should stop with all these unimportant changes and rather focus on improving their serps.Really why fix something that ain't broke...

Hemant Malav

04/03/2013 10:09 am

Blue title with Green URLs is better than orange. Orange is not even clearly visible.

Andy Kinsey

04/03/2013 02:00 pm

it's these little tweaks that could make someone love or hate google - it's why they always seem to mess with background colours for adwords listings on serps... annoys the hell out of me.

Saffron Angelique Brown

04/03/2013 02:29 pm

I love an orange and blue combo but I must admit it is much easier on the eye in green and blue

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