Google Me? Nope, Search For Me On Google

Jun 27, 2011 • 9:07 am | comments (9) by twitter Google+ | Filed Under Google AdWords

Google MePersonally, I love it when I see people or commercials on radio or TV tell others to "Google X" to find out services. Yea, it is a bit risky - what if you do not rank well or your ad is removed? But it is cool.

One advertiser said in a Google AdWords Help thread, am I "allowed to ask customers to "google: keyword"?" He wants to know if Google would sue him for using the word "Google" in a campaign for telling customers to Google him?

I doubt it but a Google AdWords representative said it is better to be safe than sorry. Instead she/he suggested "it would be far better to say 'Do a Google search for keyword" than to say Google: keyword."

Legally, maybe but it has less appeal to it, in my opinion.

Plus, I doubt Google has an issue with it.

I find it funny that Google chimed in on this topic, to be honest.

Forum discussion at Google AdWords Help.

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06/27/2011 01:35 pm

To me it sounds as though  it has more to do with how Google was trying to keep google from becoming a generic verb (which it already has).

Nick Stamoulis

06/27/2011 02:27 pm

That might not be a bad thing. When we use Google as a verb, it's a reminder to ourselves to actually use Google. Does anyone say "Bing it?"

Ryan Jones

06/27/2011 04:31 pm

I don't see a problem here. Pontiac ran the first TV ad with "google pontiac" in it, and Google didn't go after them for that.  

Michael Scheel

06/27/2011 04:58 pm

There is one reason why Google says this. (In Germany at least) if a Trademark becomes a synonym for its product/service and becomes part of every days speach then you lose the right to the trademark. Like if Google becomes the synonym for search (remember, google is already included in dictionaries for search) they may lose their trademark one day.

Adam Alter

06/27/2011 08:15 pm

Yes this is an issue, they have to show they are attempting to protect their trademark term to justify having/keeping it.  Other companies have had to play this game.  Just like RollerBlade became so dominant for in-line skates people would call it "rollerblading" and stores would market it as "buy rollerblades" even if it was another brand... and competitions popped up as "rollerblading competition".  Rollerblade had to go after these cases to keep their name associated to them.  Google runs that same risk as "google" takes the place of the word "search".  If they don't and the word is associated too much as a general term, they could lose rights to keeping others from using it. Others like Kleenex and Band-Aides have gone through this as well.  The term for it is "Genericized"


06/27/2011 10:22 pm

Right, this is exactly what happened to the term "escalator" when it was generalized in 1950

Social Media Marketing Plus

06/28/2011 01:35 am

OMG, I've been telling clients to Google G1 Blueprint to find my SEO Blueprint. Oh the shame

Christopher Johnston

06/28/2011 01:44 am

With personalized results it is smart to have them Google you and then click on your search result rather than type the url in. That search and click is recorded by Google and makes it more likely that you will come up in their results when they search on a product in your market.

Rob Abdul

06/28/2011 03:11 pm

Note to  me,   I need to change:   Google “e-commerce expert”    to   Do a Google search for keyword “e-commerce expert”   Else the Boogie Monster will get me.

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