Google: You're Not Indexed Cause Your Links & Server Are Poor

Dec 26, 2012 • 8:59 am | comments (7) by twitter Google+ | Filed Under Google Search Engine Optimization

google-links-serverMost SEOs know that links are a very important ranking factor in Google's algorithm. Links can make or break your site, literally.

Google's Matt Cutts responded to a question in the Google Webmaster Help forums explaining just that.

The question was, why is his new domain not yet indexed and ranking in Google.

Matt Cutts of Google explained that Google has the site at a lower "crawl priority" than other sites in their index. Why? There are two reasons Matt explained:

(1) Very few links pointing to the web site.

(2) The web site is hosted on a server that is under "fairly heavy load" and is slow to respond to GoogleBot requests.

Matt's suggestion to the webmaster?

(1) Get more natural links and

(2) Find a new host.

None of this is new to most SEOs but I like finding these confirmations from the horses mouth (if you will) and document them here.

Forum discussion at Google Webmaster Help.

Image credit to BigStockPhoto for linked server

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akshay vyas

12/27/2012 03:08 pm

We have to welcome this new tie-up between google and hosting companies. Now we can see that google will announce it's approved hosting companies listing. Can google start a service where we can check our hosting?

Brian Lee

12/28/2012 08:10 pm

Nice update now will look forward to hosting thing which matt told. thanks

Dave Watkins

01/02/2013 08:54 am

Hopefully, this will be a departure from people constantly looking for the cheapest host. Cheap hosts are cheap as they fill their servers as much as they possibly can to the point of collapse. Now, this should see quality hosts bloom and expand. I have my own server as it proves to have the best load times than anything else I have tested, including Rackspace Cloud, which was problematic and slower at loading the site and the first byte of the site.

Steven Lockey

01/02/2013 04:29 pm

If you are testing it from a location close to the host server then its going to be the fastest because it is the closest. There are a lot of decent hosts, but yeah the £3 a month ones seem far too popular with companies that should be spending the little extra to get better.

Dave Watkins

01/03/2013 09:49 am

Absolutely. However, as you correctly mentioned, it is not just the server speed as other items come into it such as distance and the networks in between. When I lived in the UK, we always had issues with Global Crossings which connected us to the USA. For my prime websites, I use a dedicated server with massive redundancy coupled with Max CDN and then an awful lot of caching. I thought everyone was aware that speed was a vital metric, but it seems that they do not. The question seems to have been why the site was not listed in google for relevant keywords yet and Matt has said it is being crawled slower. That should not mean that the site is not listed. I think the main issue for new website owners is that they think that google should list everything as soon as it goes live. Has the website even been submitted to google? Doesnt look like it as Matt said "I'd consider submitting the site to Google", so I dont really understand why Matt is talking about google crawling the site slower if it has not been submitted to google yet. Im also not sure why this post is talking about this when it is a poorly made site. We all know what bots want.

Steven Lockey

01/03/2013 10:54 am

A site doesn't need to be submitted to Google to be picked up, but if the links to it are from sites not frequently crawled (or no links at all) then they would need to be submitted still even if just to speed up the first crawl.

Dave Watkins

01/12/2013 07:01 am

Agreed. My point was that if Matt was suggesting that the site is submitted to google, how does he know what the crawl rate is? If it is being crawled at all, then it shouldnt need to be submitted as Google already knows it is there. However, it should be added to google webmaster so that they can manage the issues that may arise.

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