Google Knowledge Graph: Google Labels Me An SEO Expert

May 17, 2012 • 8:59 am | comments (11) by twitter Google+ | Filed Under Google Search Engine

Google Knowledge GraphYesterday, Google announced what they are calling the knowledge graph.

In short, it provides answers directly in the search results sourced from third parties such as Wikipedia but driven from their acquisition of Metaweb in 2010 and the FreeBase database.

Now, answers in search are nothing new -, Bing all have been doing it and Google has been doing it as well. But this is Googles attempt to take what they have done further.

Here is a video demo of how Google explains it but Danny Sullivan digs really deep on this topic at Search Engin Land - so I won't repeat what he said.

I personally do not see the knowledge graph yet with those knowledge panels but Branko Rihtman aka @neyne shared some screen shots of it for me.

He did a search for my name and the famous professor came up as did I in a split view:

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Google Labeling Me An SEO Expert?

What is interesting is that when you click on my information, it not only brings up my panel but also changed the query to read "barry schwartz search engine optimization expert."

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I am not sure where this label is coming from? It doesn't say "expert" on Wikipedia. I guess now I can go around and tell people Google certifies I am an SEO expert? I am kidding of course but is Google labeling people with this new knowledge graph system? Possibly.

Forum discussion at Google Web Search Help, WebmasterWorld & Google+.

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05/17/2012 01:13 pm

Can't wait to see how it decides!

Webstats Art

05/17/2012 02:44 pm

Experts abounding!

John Greer (SEO)

05/17/2012 03:32 pm

I found this site had a reference to you as a "search engine optimization expert" - I didn't see it on FreeBase or Wikipedia (or old revisions it seemed). So, doesn't exactly clear it up, but seemed interesting...


05/17/2012 03:36 pm

It's all well and good until someone loses an ego )i.e., until google says someone is something less than laudable or desired)

Roie S

05/17/2012 05:44 pm

Content scraping to a new level, that's always fun

Jack N Fran Farrell

05/17/2012 05:45 pm

As for now Google can read the web language of your cohort. In a few months we'll read the body language of your video conferencing as well. Then we'll see how well your colaborators respect you. Literally.


05/18/2012 04:05 am

hmm for me you don't show up? I guess I don't trigger the new functionality and in fact Barry you don't show until position 9! I even tried the old barry schwartz trick it didn't help :(


05/18/2012 08:50 am

congrats!! Is that in order?


05/18/2012 01:47 pm

Congratulations: yet more proof that Google has so completely bollixed up the algorithm that everything and nothing make the same amount of sense.


05/21/2012 07:21 am

Anchor Text.


06/20/2012 11:59 am

ha ha yea i can not wait to see is gonna break a bunch of SEO's hearts....i'm excited

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