Google Keyword Planner Tool Bug

Jul 26, 2013 • 8:34 am | comments (7) by twitter Google+ | Filed Under Google AdWords

Google AdWords Keyword ToolAs you know, Google's keyword planner tool is going to overtake the keyword research tool and advertisers are getting accustomed to the new tool.

One savvy and detailed advertiser noticed a bug with the new keyword planner tool that happens with using the broad match modifier. It seems the estimates simply do not work when a broad match modifier is placed into the tool.

Adrian B. an AdWords consultant from Romania, shared the issue. Notice the difference in the estimates:

click for full size

click for full size

You see the values are way off between the screens?

Adrian asked, "But why is the Avg. CPC price higher than BMM in the previous screen when the previous print-screen shows normal behavior for avg cpc?"

Google's Juliana, an AdWords representative, confirmed this is a bug but gave no time for a fix. Juliana wrote:

I was able to verify this is a known technical issue we have identified with the keyword planner. Right now, we don't have an estimated resolution time; however, we are working on having this resolved.

Forum discussion at Google AdWords Help.

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Kamaldeep Singh SEO

07/26/2013 12:41 pm

Hmmmm, I hope they will resolve this bug,


07/26/2013 01:09 pm

I was having a conversation with a help rep last night about a bug in reporting estimated search volume with the keyword planner. In planner the keyword was showing average monthly search volume of zero, in the tool it was showing 300+. Chat rep said that the team is aware of the issue and are working on a fix. This new planner is buggy and I hope they smooth of the edges before they sunset the keyword tool.

Steve Morgan

07/26/2013 02:57 pm

I don't know if it's related to the bug or not, but I've noticed that the data doesn't line up between the (old) Keyword Tool and the (new) Keyword Planner: search volume data and CPCs don't line up for the same keyword. Bit worrying. Blogging about it now (with a view to post later today).


07/26/2013 03:50 pm

I can tell you that the chat help rep I talked to last night about this exact issue said that they have received multiple complaints about this and was talking with the team in charge of the planner; they are aware of the issue and are working on a fix. They are confident that it will be corrected by the time the keyword tool sunsets.

Ari Berdy

07/26/2013 09:26 pm

I wrote a post earlier this month on some of the issues involved in using the Planner, at Hope it's useful.

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08/06/2013 06:16 pm

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08/27/2013 12:18 pm

I am not seeing option to download a csv file for only selected keywords and when I start the downloads it take complete suggestion of keywords either I want or not. Am I doing something or its another bug?

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