Google Says Most Invalid Clicks Come From Publishers

Feb 2, 2012 - 8:47 am 6 by
Filed Under Google Ads

Invalid Clicks on GoogleGoogle AdWords representative, Laura, said in a Google AdWords Help thread that the main reason there are "invalid clicks" on ads is due to publishers.

Yes - Google said that "usually" invalid clicks come from AdSense publishers. Either the publishers are:

(1) Clicking on their own ads or;

(2) Telling their friends and users to click on their ads.

Google's Laura said:

I don't think there's any connection between AdWords suspensions and AdSense ones. AdSense "invalid clicks" suspensions are usually just that: publishers clicking on their own ads or encouraging their visitors to do so. If you think you didn't violate that policy, contact AdWords support.

So there you have it - usually those invalid clicks are AdSense publishers fault.

Forum discussion at Google AdWords Help.

Image credit to ShutterStock for the fuzzy click.

 

Popular Categories

The Pulse of the search community

Search Video Recaps

 
- YouTube
Video Details More Videos Subscribe to Videos

Most Recent Articles

Search Forum Recap

Daily Search Forum Recap: July 18, 2025

Jul 18, 2025 - 10:00 am
Search Video Recaps

Search News Buzz Video Recap: Google June Core Update Done, Local Ranking Update, AI Mode Updates & AI Calling Businesses

Jul 18, 2025 - 8:01 am
Google Maps

New Google Business Profile Check Edit Status

Jul 18, 2025 - 7:51 am
Google Search Engine Optimization

Google: Login Service Pages Are Hard To Rank In Search

Jul 18, 2025 - 7:41 am
Google

Google AI Overviews For Movie Queries

Jul 18, 2025 - 7:31 am
Google Ads

Google Ads Rolling Out Smart Bidding Exploration To Some Advertisers

Jul 18, 2025 - 7:21 am
Previous Story: Facebook IPO: Zuckerberg's $499,999 Salary Cut