Google Says Most Invalid Clicks Come From Publishers

Feb 2, 2012 - 8:47 am 6 by
Filed Under Google Ads

Invalid Clicks on GoogleGoogle AdWords representative, Laura, said in a Google AdWords Help thread that the main reason there are "invalid clicks" on ads is due to publishers.

Yes - Google said that "usually" invalid clicks come from AdSense publishers. Either the publishers are:

(1) Clicking on their own ads or;

(2) Telling their friends and users to click on their ads.

Google's Laura said:

I don't think there's any connection between AdWords suspensions and AdSense ones. AdSense "invalid clicks" suspensions are usually just that: publishers clicking on their own ads or encouraging their visitors to do so. If you think you didn't violate that policy, contact AdWords support.

So there you have it - usually those invalid clicks are AdSense publishers fault.

Forum discussion at Google AdWords Help.

Image credit to ShutterStock for the fuzzy click.

 

Popular Categories

The Pulse of the search community

Search Video Recaps

 
Video Details More Videos Subscribe to Videos

Most Recent Articles

Google Updates

Google Search Ranking Volatility Heats Up From October 15th To 17th

Oct 19, 2025 - 8:00 am
Search Forum Recap

Daily Search Forum Recap: October 17, 2025

Oct 17, 2025 - 10:00 am
Search Video Recaps

Search News Buzz Video Recap: Google Deceptive Hide Ads Interface, Google Goldmine, Bing data-nosnippet & More

Oct 17, 2025 - 8:01 am
Google

Watch Google's Liz Reid Interviewed By WSJ On AI Search, Ad Clicks, Publishers

Oct 17, 2025 - 7:51 am
Google Maps

Google Business Profiles Quick Google Posts Across Multiple Profiles

Oct 17, 2025 - 7:41 am
Google

Google Sending Push Notifications That Go To AI Mode Searches

Oct 17, 2025 - 7:31 am
 
Previous Story: Facebook IPO: Zuckerberg's $499,999 Salary Cut