Google In-Depth Article Testing New Design

Mar 11, 2014 • 8:32 am | comments (4) by twitter Google+ | Filed Under Google Search Engine

In mid-2013 Google began experimenting with a new feature in the search results that went live as in-depth articles in August of last year. Since then they have been experimenting with them to make them richer looking but here is a test to make them look watered down.

Moz spotted this and posted a picture on Google+.

In-Depth Articles Normally Look Like This:

In-Depth Articles

In-Depth Articles Test Look:

In-Depth Articles Minimal

Personally, I like it without all the richness and images but I am weird.

Forum discussion at Google+.

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Alexander Hemedinger

03/11/2014 01:24 pm

I am not on your side Barry. I like it more with the images. Looks cleaner in my opinion, easier on the eyes.

Durant Imboden

03/11/2014 02:55 pm

I wonder if the test has something to do with the fact that most articles aren't published with markup, which Google was recommending for publishers who hoped to be featured when In-Depth Articles results were announced. (Even the "rich" example posted above is a step backward from the initial examples of In-Depth Articles results, which featured the publishers' logos.)

Soni Sharma

03/12/2014 07:59 am

Only leading news websites will lead this space...

Soni Sharma

03/12/2014 08:00 am

I have seen in many cases.. tags not displaying rich snippets and HTML tags displaying rich snippets for the same website..

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