Google To Penalize Sites Manipulating Browser Back Button & Faking Search Results

Jul 17, 2013 • 8:42 am | comments (24) by twitter Google+ | Filed Under Google Search Engine Optimization

google chrome logoGoogle announced their next spam target are those who are implementing manipulative browser history techniques to trick the user to thinking they are on Google's search results, when in reality, they are on a page of search ads.

How this works is when a user goes to a web site from Google's real search results, they then decide to click back to the Google search results. Now instead of the back button taking them to Google's search results, it detects the browser back button action and takes them to a page that looks similar to Google's search results but in reality are just ads.

google fake search results

Google said they will take action against sites and webmasters that do this.

To protect our users, we may take action on, including removal of, sites which violate our quality guidelines, including for inserting deceptive or manipulative pages into a user's browser history.

The deal is, a WebmasterWorld thread asks, do these webmasters who are implementing these tricks really care if their sites get banned? They are the type of build and burn sites all the time.

Forum discussion at WebmasterWorld.

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07/17/2013 01:23 pm

never mind slapped wrist penalties, this is essentially fraud isn't it? Why so lenient? Perhaps google should take a leaf out of getty images book in this respect.

oh deary me

07/17/2013 01:25 pm

Google does not want the competition. They prefer to be the ones fooling the user to click adwords.

Charles Floate

07/17/2013 01:31 pm

I haven't actually seen this technique used yet, seems interesting though.


07/17/2013 02:57 pm

Headless chickens go cluk-cluk-cluk.

Andrey Solovey

07/17/2013 04:05 pm

But how do they do this? Anybody knows? (P.S. I`m not going to apply this, just wondering)


07/17/2013 04:29 pm

Legen.....wait for it....dary The guys that come up with this stuff should be congratulated. I only wish I had come up with the idea!

Graham Ginsberg

07/17/2013 04:30 pm

No clue what this means, but I know what 'keyword stuffing' means and Google DOESN'T PENALIZE FOR THAT. Google is unpopular now as the TAXMAN


07/17/2013 06:38 pm

And they do this now, after all these years? I guess slapping some innocent small business owners was more important...

Scam Cutts

07/17/2013 08:27 pm

As good as this is, it's still ironic: Google a scam engine, trying to deceive users in clicking ads, is really banning their competition. Ignore what Google says on penalties and do /don't, they are out to increase ad clicks and advertisers. That's why the manipulate search results.

Graham Ginsberg

07/17/2013 10:04 pm

slow news day?


07/17/2013 11:16 pm

Yep. That's what I was thinking when I initially read this article. Google goes where the money is and postpones the rest for later. Google's one and only goal has been to penalize small business owners. Why? Because small businesses would buy ads and spammers would not. Small business owner are also the ones that have the money to buy ads, but are too thrifty to actually buy them. So how do you solve this problem? You leave them no option but to buy. And the more they see us buying, the more they will screw us.


07/17/2013 11:24 pm

Same thoughts that go through my head when I read your comments... It's one of those slap your forehead and look down at the ground for a few seconds moments.

Sanket Patel

07/18/2013 09:12 am

This seems another level of spam. G is fighting with their own stuff!

Susan Boyle

07/18/2013 09:40 am

The answer is simple conspiracy theorists - go and use another FREE search engine which you are under no obligation to use. Free up some time for yourselves - you'll then have plenty left over to hunt yetis / bigfoot, study the shadows cast on the moon after THAT moon landing, or go Elvis spotting down at your local supermarket.

Stephen Moyers

07/18/2013 10:07 am

I think is something related to doorway pages.


07/18/2013 10:26 am

never mind slapped wrist penalties, this is essentially fraud isn't it? Why so lenient? Perhaps google should take a leaf out of getty images book in this respect.+100500


07/18/2013 10:28 am

LOL :) I hope you pay your tax. Google doesn't :) I hope you keep your confidents secrets. Google doesn't. I hope you play fair with your business ethics. Google doesn't. Basically, google has turned itself in the space of a year into the Pariah of the internet. Say no evil, hear no evil, do no evil. What a crock of shite. People are leaving by the way, in their droves. It will not be long before you hear your neighbor cleaning his car saying to his wife what a pile of dog do google turned out to be. The momentum is growing. There is something out there. Open your eyes Fox ...we are not alone :)

Susan Boyle

07/18/2013 11:30 am

Lol! In their droves? Where to, pray tell!


07/18/2013 03:06 pm

They be using social... it's all the rage you know.

Sanket Patel

07/19/2013 06:59 am

Yeah but it is going worse if it is going on for manipulation!


08/06/2013 12:08 pm

GOOGLE news = WE BAN YOU FOR ANYTHING. Keep such news coming!


08/06/2013 12:10 pm

it just not a search engine anymore. it google cash cow. no any care about users, only click ads and go away. At next year, organic serp will located in very bottom of screen and will have only big brands inside it. Google need more cash and will kill anybody for that cash.


08/06/2013 12:19 pm

to google can grow, lot of people need to die...


11/16/2013 09:29 pm

Google is right... this is no different than if you asked for a big mac at McDonalds and they handed you a picture of a big mac that told you could get one at McDonalds. Not really harmful just frustrating that now I have to go and ask for it again but in another way because the normal way doesn't work.

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