Google On Evil Google

Mar 1, 2013 • 8:18 am | comments (44) by twitter Google+ | Filed Under Other Google Topics

Google Evil LogoPedro Dias, a former Google search quality rep, and now an SEO, shared his thoughts about why many of those that preach that Google is evil on his Google+ page.

In short, he is explaining why he feels some former Google fans turn anti-Google. Why would people turn anti-Google? Why would certain SEOs or webmasters turn anti-Google? Simply because Google isn't treating them as favorably as they once did.

Pedro wrote:

This is how some Google ranters sound to me #t

"Once I was a blackhat spammer and I only looked after my own intere$ts.... Then I was caught... A few times. So I decided to start "defending" the poor and oppressed against evil Google."

Currently, only one current Googler +1ed this.

I hear where Pedro is coming from but I know a lot of people who find Google to be evil and never once made or tried to make a dime off of Google.

Forum discussion at Google+.

Image credit: Ben Cook

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Praveen Sharma

03/01/2013 01:37 pm

Its not always about bad tactics of webmasters to gain rankings which make them feel Google as an evil for them. Sometimes its Google which considers big brands over small brands in SERP which hurts.

Lyndon NA

03/01/2013 01:58 pm

There is often a lot of noise based on this sort of thing. If oyu go to the Google Forums - you will see numerous posts by Spammers and Scum who have breached the guidelines and got caught. They often come in wailing, whinging and bitching about Google being unfair, or scamming etc. Then they get found out by the Regulars or TCs and get shot down for the scummy dogs they are. But - there are plenty out there (such as myself) that have watched Google screw things up and offer no apologies for years. This may range from bad marks against a site that shouldn't exist, through to G failing to knock out a blatant spam site from the top listings despite numerous reports and forum posts, or kicking out the innocent site from the SERPs and leaving the scrapper etc. That side of things has nothing to do with people being caught and complaining about it.

Andy Drinkwater - iNET SEO

03/01/2013 01:59 pm

I don't get this kind of mentality - Google isn't evil if you follow the rules. OK, there are times it's frustrating, but that's all part of chasing the SERP's that keeps us coming back :)

Mike Essex

03/01/2013 02:04 pm

He's certainly missed the other side of the argument. Anyone who has spent all of their time focusing on "white hat" tactics and great content who still is being beaten by crap sites I'd say has every right to call Google evil. Also the SERP's for payday loans are downright evil and irresponsible for a company who preaches so much about a clean and safe web.


03/01/2013 02:14 pm

I completely agree, Praveen. Also - sometimes it is Google's move towards better 'privacy' which feels a bit more like being forced to run adwords campaigns just so you can receive keyword data....


03/01/2013 03:23 pm

I did a query for payday loans and I'm pretty disgusted as well. Granted, this isn't the only query that produces an evil SERP. But you're right, that query in particular is pretty bad.

Martin Harris

03/01/2013 03:23 pm

Meanwhile at Google Corp...


03/01/2013 03:36 pm

There are plenty of ways to discuss the issue, but this guy just comes off like a jackass.


03/01/2013 03:43 pm

OMG, try to understand, that Google can't understand and doesn't analyze websites in case of content. It does analyze what people do on the websites. People, constantly visiting crap sites, make them important in Google eyes. This is how pop culture works. This is why most of the TV channels are full of crap. This is why there are so many crap movies have been produced. People watch them - that's it. Same here - people visit crap sites and Google just reflects people behavior. You consider Google like something revolutionary and want it to make the world perfect. It was 10+ years ago, but it appeared that the methods it used could be easy manipulated. Google had to adopt the usual way of business - follow the crowd (in search business). This is not about the Google, this is about us. You want Google to change you and others. But it can't.


03/01/2013 03:44 pm

It's hypocrisy more than evil, IMHO.


03/01/2013 03:48 pm

re " Also the SERP's for payday loans " It's like to say, that all vehicles are crap, because there is one model, that crashes all the time. Common, why so much attention to this one SERP ?


03/01/2013 04:28 pm

Payday loans themselves are evil, not the SERPs for them. Anyone working in that field should be ashamed of their business model: Scam the impoverished.


03/01/2013 04:45 pm

Sorry, if a big brands spends millions making a good website, why should a small company who doesn't make a website as good rank equally well? I see this complaint a lot and it almost always comes from sites with relatively poor content compared to the sites they are trying to compete against. Google's job is to provide the websites the searchers are looking for. That isn't evil, thats their job. If someone searches for 'payday loans' they get payday loans.... Returning that in the SERPs is not evil in any way. While there have been some problems with websites losing rankings, at the end of the day, Google is there for the SEARCHER not the webmaster. Does this mean that the webmasters sometimes get screwed over unfairly? Yes it does, that just means Google aren't perfect not that they are evil.

Joe Youngblood

03/01/2013 04:51 pm

No, Google is considered Evil these days for far different reasons: 1. Yes, Panda and Penguin are both terrible updates and could have been handled much differently. The blekko version of spam control, just not indexing a spam domain, is far more effective as it leaves little questions or doubt with the webmaster on the other end, in the case of HubPages that means knowing how to run the business and what changes to make. 2. Trying to force users to adopt Google+ 3. Taking away keyword data 4. Participating in the National Strategies for Trusted Identities in Cyberspace 5. Constantly pushing the organic results down and claiming it as "user experience" 6. Purchasing a travel software company and using that software to compete against your own advertisers and to push down organic. 7. All paid inclusion shopping network. 8. Hacking peoples wifi and storing that information 9. Using information scraped from a website for enhanced serps in an attempt to NOT send people to that website (dictionary definitions, etc..) 10. Telling SEO's that duplicate content is ok, then a few months later using it to destory their websites. 11. and many, many, many more....

Praveen Sharma

03/01/2013 05:03 pm

You have your own point. But how can you say that all small business websites are poor or they are not capable of competing to big brands? If Google ranks a website above another one just because first one is a big brand, that's unfair. No can one can say that a small brand can't serve you better service. If a searcher really need to buy services of a big brand, why would they search it on Google (and if they do so, they will search it by its brand name itself not by service keyword). The brand is already so big and people can directly reach to them. They don't need search engine for that. Search engine's job is to serve best and relevant information/service, not information/service from big brands above small ones.


03/01/2013 05:10 pm

In what way are payday loans a scam?

Rajesh Babu

03/01/2013 06:00 pm

OMG! really? This mega corporate is planning a tool called Google glass without knowing (or hiding) the fact how dangerous it could prove to be for the safety and privacy of women and children all around the world. What if a stranger walking on roads with a 1.5K dollar Google glass shoots and streams a video of women or children? How dangerous it can prove to be for their privacy and safety? Google is definitely EVIL if they plan these tools without worrying about how bad it could turn out to be. All countries should ban the sale or use of google glass as it could prove to be a dangerous tool in the hands of miscreants.

Rajesh Babu

03/01/2013 06:10 pm

this is one of example of how these mega corporate folks think only about themselves, with anything they do, and not necessarily for the common good of its users. EVIL, No?

June Bug

03/01/2013 07:51 pm

Ethalon, you're missing the point. The issue is not about the virtues of payday loan companies or lack there of. The issue is about how Google presents its SERPS for payday loan related terms. Just do a search for anything related to payday loans. The SERPs are over run with sites conducting black hat tactics both in the organic listings and in the places pins. What's sad is, there are payday loan companies trying to conduct SEO in the white hat way. But they get no credit from google for doing so. By allowing this to happen on any of its SERPs, to this degree, Google is being hypocritical and negligent.

Talking his book

03/01/2013 08:03 pm

Pedro is not a Googler, he's an ex employee that thought he'd make a fortune as an SEO by using what he learned while working with us. Panda and Penguin rained on his parade.


03/01/2013 09:20 pm

Joe Youngblood Internet Marketing Consultant, Business Owner, Writer As usual, the writer knows how the search engine should work ... )) Joe, what would you say, if programmer, who can barely talk, would become the editor of your writings ?


03/01/2013 09:50 pm

Anti-SEO no identifying information, must be nice to hide on the internet. I take pride in every word I type, no need for me to hide behind a false identity. With that said, nothing I wrote above has to do with programming. Google makes great products, but their strategy to bring those products to market is anti-competitive, and often not in the consumers best interest. Often they also make unnecessary products only out of jealousy of another company (i.e. google books vs. amazon, google maps vs map quest, google wallet vs. paypal/apple, google android vs. iphone, google+ vs. facebook) want more proof? See the French court's decision on Google Maps.


03/01/2013 11:20 pm

The main goal of Google search is to manage the huge volume of data and no doubt this is about programming. In this case don't blame readers, if they will make opinions about the book written by you just looking on the cover. And excuse me, but the latest market reports don't support your point of view. Google shares rise all the time, means their strategy is right in most cases. And since when the French court became so authoritative for the Texas resident ? Should we consider also Chinese courts decisions about the internet regulation ? Who else ? Iran ? Saudi Arabia ? What about the FTC decision ?

hey butt boy

03/02/2013 03:42 am

Anti-SEO works for Google, he's probably Matt Cutts' butt boy


03/02/2013 03:55 am

Sadly, big brands do not spend a lot of money to develop sites. They spend a lot of money to promote them. I can point out many brands that have sites which are not all that great. Brands outrank due to backlinks.


03/02/2013 04:02 am

He's talking about people looking after their own intere$ts... Who becomes an SEO after working for the worlds #1 search engine? Google should make their employees sign agreements that they will never become SEOs.


03/02/2013 04:02 am

The difference between Pedro and ordinary webmasters/small business owners is that he has stock options from Google he can cash in to feed his family. Most people don't have this luxury. Therefore, Pedro's comments can be taken with a grain of salt.


03/02/2013 12:59 pm

"While there have been some problems with websites losing rankings, at the end of the day, Google is there for the SEARCHER not the webmaster." You are wrong Steven. At the end of the day Google is there for shareholders and must answer to them and no one else. Granted, how organic search is presented to end users does have an impact on profits to some degree. But as we have seen over the course of the last couple years, Google is moving away from organic search and replacing it with paid advertising and/or diverting traffic to their verticals.

Marc Winter

03/03/2013 07:15 am

Oh please. It's the other way round for most people. For years Google has made a dime - no, a BILLION dimes - off the content of webmasters who provided it for free, in exchange for traffic. Little by little this traffic has been taken away and the requirements for ranking ramped up, and we have stood still anyway. But one day it was enough. For me that day was the day Google decided to violate copyright on a massive scale with its new image search. Never ever did I allow the Googlebot on my site to crawl my full content and display it on their search, while conveniently draining my bandwidth! It is outrageous, it is criminal, and everyone who has been affected by this has the right to be upset. Google only came so far to be the only search engine that matters BECAUSE people trusted them, and now that they are big and powerful they are trampling on this trust and blackmailing webmasters into handing over their content - if you don't, you are effectively shutting down your website as no one will find you without Google.


03/04/2013 07:17 am

Another ex-Googler making an idiot of himself.

Tiago Taveira

03/04/2013 08:27 am

One thing you all forget to understand, is that the web is made for the users and the people who want to search something on Google. This is the first and only worry of Google, to provide high quality content. SEO for many is just a game on how to trick Google, or just artificially display content to 'trick' crawlers. Google doesn't owe SEO nothing, and I'm a SEO myself


03/04/2013 09:00 am

I dont think the point is google being evil. The point is where people go to when they want to find something online. Everybody is free to use to your favourite blekkos, bings and duckduckgos, but the majority of the world population with internet access goes to google since over a decade.


03/04/2013 11:49 am

Why Google is promoting sites like, a mere 2 month old site which is redirecting a well branded site that used to provide WordPress theme? In a month digsitevalue is coming up in serps not only for business keywords but also outperforming small brand name keywords. Google is craping SERPs by listing keywords rich company profile on sites like Linkedin, Facebook and sites like tumblr, slideshare are also coming up in search. Google is preferring to show results from same sites from 2 or 3 SERPs as it doesn't find other sites worthy enough to list them. Why sites like ebay, amazon, gumtree, are giving preferences every time with money keywords even when they are using duplicate content from the sellers?


03/04/2013 04:18 pm

First of all i want to know why webmasters, expert and SEO's always saying Google is evil, is bad etc??? Come on its a company they can do whatever they can. They have the control on data and resources. They can do any dam thing. They can do it for there own profits etc any dam thing, like many company does. If your site doesn't rank in Google, why should Google help SEO's? Why should Google care about webmasters?? come on after all google is a search engine. They can do whatever they want its there home, they are the creators.


03/04/2013 04:40 pm

In some cases this is true, in other cases they put a HELL of a lot of money and effort into apps and content.


03/04/2013 04:42 pm

They don't, good content sites out-rank bad-content brands. Brand is just a label we use, Google ranks them higher because of other things, there is no 'This is a brand, rank it higher' in Google I've noticed.


03/04/2013 04:44 pm

No, the paid ads don't exist without the free search, the ads don't exist without the organic area. Its that simple. The search is Google's customer not the webmaster. Of course they want to drive more traffic to the ads, but they aren't going to sacrifice the search to do it, that would be self-defeating and they aren't that stupid.


03/05/2013 04:32 pm

Pretty much like say, a car, or a video camera or a thousand other things you can buy in a supermarket?


04/24/2013 09:52 am

Steven, some big brands (and, unfortunately, big scum brands) pay a HELL of a lot of money to be at the top of Google search. I had been working at a such scum company - they've been paying to be at the top. But there are a lot of much better companies who offer a better service and treat the customers fairly. These companies invest the money into the business, business relationship, employees salaries, relations with the customer, customer support, etc. Of course, they do the marketing, but their priorities are not just to to pay Google and then do nothing. And scum brand offer crap, cheat the customers, don't bother with a business development, don't bother with the employees salaries or promotions, hire people without education and experience in order to pay small salaries. And Google just puts these to the top. Not because they are BIG. Because they paid a lot (unfortunately, these get a lot of money not because they are GOOD BRANDS). But It is not wrong or right, that how it works, but it just sounds unfair from a common sense point of view. That's it. All simple.


04/24/2013 10:01 am

In a supermarket, we have a HUGE choice to buy anything we want. With Google we have no such a choice. They know it. We all know it. So, a quote from Rajesh - "not necessarily for the common good of its users" - is true. Yes - don't stay with Google if you don't like it. I agree. Simple. But! It doesn't mean Google can use their mega corporate influence and do anything they want. Anyway - that's the business. It will never be 100% fair, there will never be 100% satisfied customers in our life. This is a never ending discussion. Everyone is right. That's just my opinion. Thanks.


04/24/2013 03:36 pm

Are you talking about ad-words or organic, because if you had a clue about either you would realise it takes a lot more than just spending money to get to the top of either. Ad-words is easier ofc but even then without decent content you end up getting out-bid by people who are spending under half what you are per click.

Timothy Murray

05/03/2013 01:24 am

yes there could be downsides, but the same argument can be made for the other side. 1. Woman is walking home alone and about to be raped says safe word she set up camera kicks on and 911 is called and gps turned on. Google glasses helped 2. Student needs to record a lecture says record and has instant notes. Google glasses helped. 3. Privacy is long gone in the age of online access even the supreme court said that in the age of e-mail privacy is not expected. ' Google glasses might bring up many concerns but the same arguments were said about cell phones,it was once said that cell phones having a gps function violated the same rights you claim now every cell phone has them by default.

Timothy Murray

05/03/2013 01:42 am

One more thing this has been in your pocket for years Google just put it all together in a headset. Even stupid phones from days past have voice and video recorders, just not in one place.

Art Lisserman

05/07/2013 09:56 am

Well Google is evil because, they made the FREE Google Shopping, a paid service through Google Adwords. Then they made it so that Phone numbers can't be put into the Google ads, without charging for them. They are like fat cats that can't stop eating fish. They are making it harder for advertisers to put claims into their ads, which is in turn lowering conversion rates and is causing many people a huge headache. Google is EVIL!

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