6 New Data Types Now Supported By Google's Data Highlighter Rich Snippet Tool

May 21, 2013 • 8:35 am | comments (5) by twitter Google+ | Filed Under Google Search Engine Optimization

Google Data HighlighterThe Google Data Highlighter tool, which initially launched in December with support for just marking up pages that had event data, now has quietly added six more data support types.

+Kenichi Suzuki notified me of this change after spotting the additional data types listed on the data highlighter help page.

Like I said, previous, the data highlighter rich snippet tool only supported event data. Now, Google has added Articles, Local Businesses, Movies, Products, Software Applications and TV Episodes to the list.

To learn more about these data types and how to use them with this tool, see the links below:

Forum discussion at Google+.

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05/21/2013 12:43 pm

Hey Barry, the 'Products' link lands on a 404. Just throwing you a heads up while it's early.

Barry Schwartz

05/21/2013 12:44 pm

Yea, it does via the Google help document too.

Josh Charig

05/21/2013 12:47 pm

It still doesn't seem to highlight star rating reviews though, I usually want to highlight those more than any other element


05/22/2013 07:43 am

Anybody have a clue if the Movie data type will work for normal videos as well.. Or is just for full-length movies?


05/22/2013 09:49 pm

From the Data Highlight dropdown in WMT the list includes Restaurants as well.

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