Webmaster: "Good Content Has Never Been Hit So Hard" By Google

Jun 18, 2013 • 8:52 am | comments (36) by twitter Google+ | Filed Under Google Search Engine Optimization

good personA featured WebmasterWorld thread has an emotional but powerful post from a Webmaster who has been creating web sites for over 15 years. In fact, he joined WebmasterWorld as a member back on March 4, 2003, so he has been around a long time.

In short, he said when talking about Google's latest algorithms, "good content has never been hit so hard." He doesn't blame Google, in fact, he believes Google has user's best interests at heart. He just thinks there is way too much collateral damage with the algorithms - especially Panda.

He said:

A fairly clear pattern has emerged: The fight against spam was HUGE. At some level Google failed to react to the crossfire generated, and collateral damage. It hit widely, but no one more than UGC (User Generated Content). In part made possible by the narrowed gathering of, and seeming reluctance to consider, wider-perspective webmaster feedback.

There are a lot of "me too" posts in the thread. I know a lot of you are feeling the same way. In fact, we have a similar post on this topic over here.

Forum discussion at WebmasterWorld.

Image credit to BigStockPhoto for good person

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06/18/2013 01:10 pm

So true. I see zillion examples of that in the serps. It's a total mess. However, adsense seems to be skyrocketing Google to space, so what do they care...


06/18/2013 01:45 pm

Agree completely. SERPs are complete mess. How long will this last without consequences for Google in form of lower search share remains to be seen...


06/18/2013 02:14 pm

When people say this I wonder what kind of content they are talking about. I also wonder what search results they are talking about. I never have an issue finding what I am searching for. My answer is normally on the first page. Edit: They are talking about UGC. That is not what I am looking for most of the time. From what I have seen Google cares about the size of your content more then anything. UGC is normally short.


06/18/2013 02:14 pm

The big issue is when good content gets hit by an algorithm and loses a major ranking (i.e. p1, pos1-3) only to be replaced by a huge brand, you simply never get it back no matter what you do.


06/18/2013 02:20 pm

I didn't see this guy posted on WMW during 2011-2012, when, according to him, his forum got a boost from Panda update. Now, when he lost some of the previous boost, he started to talk. Kind of the bad taste ... Though the observation of the current market condition is correct - it's close to chaos. MC payday loan story was a final nail in the coffin. I just can't understand, what does this guy want from Google. What does "better dialogue with Google" suppose to mean ? How does he see such dialogue and what does he expect from it ? Google is just another website. This website is responsible for the current close-to-chaos market condition, but same as others Google also was damaged. First of all, Google lost reputation. Secondly (not confirmed) it's loosing traffic. Obviously Google have to struggle same as others ... if not more, because of the huge business expenses. These expenses are still covered by ads income, but contract between Yahoo and Chitika rises questions also here. Anyway, without precise proposals this thread sounds like another whining, when guy lost the Panda boost. Yes, there is chaos around us. So ?


06/18/2013 02:26 pm

I would never say a word against that situation. But when you get replaced by a scraper that steals your content, then there is a terrible fault with the algo...

Michael Martinez

06/18/2013 02:30 pm

Of course, given WhineMasterWorld's policy of not allowing people to name sites, we have no evidence that any of these sites really had "good" content.


06/18/2013 02:33 pm

What's equally as infuriating as a scraper is a big brand whose page isn't anywhere near as good as yours in terms of content & helpfulness, but they're being given your old rank simply because their site has far more backlinks (mainly because they can afford to hire a team of 10+ content writers to bang out 2 dozen semi-good articles a week, while you're just yourself in your room). This continues to be the same old BS that Google never removes from their algorithm.


06/18/2013 02:36 pm

Agree. Such policy makes ALL of the threads there just a vague talking usually ending on the whining note. Left it last year, after following it during 10 years and have better mood and productivity )


06/18/2013 03:58 pm

Almost all of the sites I've seen hit, with few exceptions have had big big flaws in them that were almost certainly to blame for the drop. Its true that the Google can't tell the difference between crap and Black-hat a lot of the time but to be honest, If its either I'm happy to see it removed ;)


06/18/2013 04:18 pm

SO... So... We are talking about peoples lives here you t i t! I know in your computer generated world it´s all black and white pixels but where most of us real webmasters live it´s financial ruin caused by a monopoly search engine that begs us to play with it´s ball one day and then sulks and takes away it´s ball away the next day. Now we have no ball and nowhere to get a new one to play with. Comprende you freak?


06/18/2013 04:27 pm

Nope. Why do I need to "comprende" your financial problems ? I have my own to deal with.


06/18/2013 04:35 pm

You asked So... I told you . You are too thick to comprende though. Go troll somewhere else you little man.


06/18/2013 04:51 pm

I'll stay to take market share of the whiners ) Comprende ?? ))


06/18/2013 04:57 pm

You need a website to get market share... troll. Not some fantasy website that just does fantastic because it´s you that is running it which is enough for google to give it a massive boost. If you had a website you would understand. Being a troll though seems to feed your needs well enough. Eat up the billygoats troll. Trip trap trip trap...


06/18/2013 05:10 pm

As usual, losers from WhineMasterWorld know how others should run business ... )))


06/19/2013 12:18 am

Google prefers to rank scraped content on blogspot and also ranks/caches appspot proxies. My theory is they do this because the sites have adsense on them, which the owners have set their preferences to only allow ads on their own domains. Ads that Google shows on scraper sites therefore give Google 100% of the revenue. This must be how be Google is celebrating 10 years of Adsense - monetizing 100% of a webmaster's work on scraper sites that Google owns.


06/19/2013 12:02 pm

What webmaster would allow Google to take 100% of the ads that are served up on their site? Are you implying that Google owns the scraper sites because they are on BlogSpot...? I must be misunderstanding your post.


06/19/2013 12:44 pm

good content is exactly what google trying to hit. They not need competitors. It also reason why them scrapped all wikipedia to show their 'google graph'. They not need natural sites in the serp. They need some human written crappy articles, with lot of ugc and lot of brand anchors. Old sites is NOT recoverable, more than 1 year trying to repair, it not possibly even with disavow tool. only new domains work.


06/19/2013 03:55 pm

So you are complaining that a site producing far far more good content then you are is ranking above you? Guess what, both searchers and Google are most likely to want the other site when they search for a relevant query.


06/20/2013 04:04 am

Google's search quality strategy seems to be moving more and more towards "removing SPAM and preventing manipulation" instead of "detecting quality content." If you run under the business principle of "preventing what's wrong" instead of "finding what's right", you'd really end up with this kind of mess.


06/20/2013 05:12 am

Google "quality search" is moving towards making Google more money by increasing ad clicks. All this supposed chaos and Google's earnings rise by 20-30% a year. Google is rigged


06/20/2013 05:15 am

Anti-SEO works for Google. Google Search is rigged to increase ad clicks and force sites to advertise. Each update achieves that goal more an more, check their earnings.Too bad Barry and Danni Sullivan are still counting the SMX loot, taken from poor webmasters seeking to find out WTF is going on. Google ad clicks have more than doubled since Panda


06/20/2013 06:10 am

Hello, I am Whitey, a well respected member of WebmasterWorld forums. After Tedster, I post the most there and I love the recent communications from Matt Cutts. His videos will help us webmasters navigate through many Google updates. Webmaster losing traffic should follow Amit Singhal's 22 point by point advice on how to build great sites. And Matt's uber cute.

Reg Hobbs

06/20/2013 03:39 pm

Unfortunately "good content" is overrated. People are still posting not so good content on the web and gaming the Google algorithm. Matt Cutts intentions are good for trying to give the users the best possible experience when they are searching online but still falling short of people following his guidelines.


06/20/2013 07:05 pm

Following his guidelines? You mean his esoteric guide to the other side. Their guidelines are so loose that to understand anything as a concrete fact is like trying to nail a jelly to a wall. Googles guidelines are not helpful they are far too vague to be that.


06/22/2013 08:57 am

That's a wide net you're casting there; consider the size, variety and extent of what the internet has to offer. We are seeing a great deal of worthy sites lose their ranking overnight - these are sites that have excellent user-feedback-metrics and are otherwise extremely useful and well run sites. You're essentially saying 'Google must be right'. But if you accept that what they're trying to achieve is 'killing off spam', rather than 'rewarding quality' - you may see the same pattern.


06/22/2013 08:59 am

This is precisely the problem - the focus should have remained on 'rewarding quality'. The attack on SPAM is too blunt a tool for such a varied environment.


06/22/2013 09:02 am

No, actually (as the OP he's quoting) I had my site inspected under the full glare of the product forums and many expert webmasters. We're, for lack of a better phrase, "above board and sailing a solid ship". I had some pages to 'de-index' and some other minor tweaks. Think I'm exaggerating? I will PM you my site for extreme detailed inspection. I'm very proud of what we, as an educational community for 12+ years, have accomplished.


06/22/2013 09:12 am

Hey Whitey! Yep, as a general rule those 22 points are spot on. Even if what some of us are asserting (punishing quality sites) is true - it's still in everybody's best interest to aim for a great site and user experience. "Matt is cute" - Never-really-saw-him-as-the-cutesy-type: lucky lad! :D

Michael Martinez

06/24/2013 10:56 pm

Sure, PM me.


06/25/2013 02:11 pm

Sent via message to your Facebook! Cheers, Frank.

Spot On

06/28/2013 05:42 pm

Google's fight against spam has become their focus and will be their downfall. While they claim to be improving search results, the collateral damage on quality sites is huge in some area. Yet, the spammy google places continue to clog up page one of search results. Many google place pages have little useful info.

James Simmons

07/18/2013 04:12 am

We know that people search on Google for information and so Google expect informative contents. If anyone does not find his information then he will not search on Google and this search engine will lose business. That’s why now Google takes more attention on content and after penguin 2.0 Google only wants informative content. I am sure and as an SEO specialist I have seen well reputed websites and well content oriented websites never been hard so hard.

Spook SEO

01/25/2014 07:23 am

Barry, It is all about the natural links and positive content that is related to your product you are marketing for and if you have the best quality unique content then it is absolutely hard to hit by panda or and Google update because it always have worth for the users. if you are making content for the users not for the search engine it will always be Google friendly and you will get better results for this.


02/28/2014 03:50 am

Don't forget, the small guy makes some of the best content. http://www.ingeniouspress.com/

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