Google's Matt Cutts: Content Clarity Over Technical Content

Feb 27, 2014 - 8:18 am 13 by

Google's Matt Cutts ClarityThere is an excellent video from Google's Matt Cutts on the question Should I focus on clarity or jargon when writing content?

The short answer is focus on clarity over jargon.

Matt explains that in most cases, having content that most people understand is way more important that having all the scientific and technical jargon about the topic you are covering. If you can't explain the topic to a novice, then the reader likely won't be able to understand your content.

Best case, start off explaining it in simple terms and get more technical as you go. But if you had to pick, it seems Matt is saying content clarity is more important over detailed technical and scientific content, in most cases.

Here is the video:

Forum discussion at Twitter.

 

Popular Categories

The Pulse of the search community

Search Video Recaps

 
- YouTube
Video Details More Videos Subscribe to Videos

Most Recent Articles

Search Forum Recap

Daily Search Forum Recap: July 18, 2025

Jul 18, 2025 - 10:00 am
Search Video Recaps

Search News Buzz Video Recap: Google June Core Update Done, Local Ranking Update, AI Mode Updates & AI Calling Businesses

Jul 18, 2025 - 8:01 am
Google Maps

New Google Business Profile Check Edit Status

Jul 18, 2025 - 7:51 am
Google Search Engine Optimization

Google: Login Service Pages Are Hard To Rank In Search

Jul 18, 2025 - 7:41 am
Google

Google AI Overviews For Movie Queries

Jul 18, 2025 - 7:31 am
Google Ads

Google Ads Rolling Out Smart Bidding Exploration To Some Advertisers

Jul 18, 2025 - 7:21 am
Previous Story: You Can Now Right Click On Google Maps