Google Certification Program Changes Coming

Sep 23, 2013 • 9:01 am | comments (10) by twitter Google+ | Filed Under Google AdWords

Google Certification ProgramGoogle is making an update to their AdWords Certification Program, requiring you to have a Google Partners account to be certified by Google.

Google sent an email to advertisers who are part of the program saying they ned to "Get ready to make the switch to Google Partners."

The email said, "On September 30, 2013, Google will begin replacing the Google Certification Program with a new and improved experience for agencies and online marketing professionals -- Google Partners. Inspired by your feedback, Partners will include improvements that make it easier and more meaningful to get certified in Google advertising solutions like AdWords."

Here is what is changing:

  • Beginning September 30, 2013, access to your GCP account will be read-only.
  • You'll need a Google Partners account to take exams and get certified.
  • Taking exams and getting certified will be free. (Currently $50 USD per exam)
  • Your GCP exam history and AdWords certification status will transfer to Partners when you join using the same Google account.
  • Certifications earned through GCP will remain valid through the expiration date.

How this will affect Google Certified Partner companies:

  • Beginning September 30, 2013, a Google Partners account will be required to manage your company's profile on Google Partner Search. You'll be able to manage both your individual certifications and company profile using the same Partners account.
  • Certified Partner companies will remain listed on Google Partner Search until November 13, 2013.
  • To continue being listed on Google Partner Search after November 13, a company must qualify for the new Google Partner badge.
  • Current Certified Partners will not automatically qualify for the new Partner badge.
  • Use of the old 'AdWords Certified Partner' badge for promotional or other purposes won't be permitted after November 13.

Forum discussion at WebmasterWorld.

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09/23/2013 10:32 pm

Im not working for any company, as an individual whether I can take the exam and get certified????

Deepak Kumar

09/24/2013 07:29 am

Yes Sudharsan, anyone can give the exam and get the certificate anytime.

Rahul Singh

09/24/2013 09:36 am

so it means it is free so anyone can apply for exam if sumone not belong to serach partner company

neeraj jain

09/24/2013 07:09 pm

same is my quesion because when I tried it said free exam benefit is for those who link their search partner company with the account..:(

Courtenay Probert

09/24/2013 07:48 pm

Hi Sudharsan For a full list of implication for Individuals have a read of: Hope it helps

Gracious Store

09/25/2013 05:11 am

What kind of course or program does one go through so as to be certified as Google partner and what exactly do those certified do?


09/26/2013 09:57 pm

Hello, Will the analytics exam be free as well or is it just adwords?

sona call

09/27/2013 06:07 am

Thanks for sharing up such a good article about google adwords certification. It was very useful for me to be get certified with Google. I think this certification is very useful for Internet Marketing Developers. Thanks

Allen Buck

11/27/2013 06:21 am

Actually it's not free. In order to become a Google Partner, you must spend $10,000 quarterly on Adwords. Some businesses might easily fall into this category. SEOs however will need to start pumping up Adwords.

pankaj sharma

11/27/2013 04:20 pm

Hello Barry , I want to know more things about this , 1st thing i don't have a company , i am individual . So how can i go about that? Moreover if I create an account on "" and give test (which i will do if there is no option) and clear it where i can have a dedicated link to show people that i have clear the exam and i am Google Certified . You can check this link " " for my previous exam , i need only a link like that to show it on my resume... Thanks & Regards

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