Google Business Builder: Google's New Local Business Efforts

Jun 4, 2012 • 8:54 am | comments (5) by twitter Google+ | Filed Under Google News & Finances

Google Readies New Local-Ad Assault via the Wall Street Journal talks about a new effort Google is going to take to target local businesses with local ads. This is not new, Google has been trying to do this for years and now Google is going after it again.

The Wall Street Journal reports:

Google Inc. GOOG has repeatedly tried, and largely failed, to crack the market for local business advertising. As early as next month, the Internet company will try anew, as it trains its largest-ever assault on the roughly $20 billion market.

Google plans to have its newest small-business service - which at one point it was calling Business Builder - up and running as early as July, said a person familiar with the matter.

The project combines several products and services aimed at small businesses under a single banner. It is based on a mix of internally developed software and recently acquired technologies that the company hopes eventually will bring in billions of dollars a year in new revenue.

A WebmasterWorld thread has the moderator replying as follows:

Seems like divide and conquer of the search 'problem'. Credibility & positive feedback to play a bigger role in ranking rather than links and anchor text. If google can automatically take you to a froogle like search rather than generic search when it's relevant, you can see why they'd want to.

Alternatively they could just send searchers to their country's Yellow Pages who already do reviews, rankings etc.

The lines of Google products and solving the search problem are always being pushed.

Do you think Google will succeed this time?

Forum discussion at WebmasterWorld.

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06/04/2012 01:32 pm

So how's it work similar to g places?

Ayesha Khan

06/04/2012 02:47 pm

Well i don't understand what else Google is suppose to do, they mainly generate their revenues through advertising. If Google will not keep approaching its targets in different sectors, then i suppose they are not up to their professionalism. It really doesn't matter if Google tried before and were unable to achieve their target, but the point to note is that Google remains persistent, and steadfast in their professional approach. For all others who wants to stay active in their business they must keep hitting their targets in their professional related areas. However, if one is extremely desperate and cannot bare the popularity and achievements, then one must insist and ask Google to switch off from being the search engine giants, and starts a pop corn industry, but believe me even there, its a lot of competition, and those who wish to remain in business must meet the challenges with different strategies.That's a professional approach by Google, as -- No Risk--No Game----No Guts---No Glory--

Stephen Dow

06/04/2012 04:10 pm

Bad analogies all around. Google is "now" in-bed with the DoD, is rampantly using G+ as an identity network, and their search engine "work" (just their page additions, mind you) have resulted in considerably reduced click through rates. This is way Larry Page is back in-charge, and why search traffic and results from Google stink. Their approach is therefore "political" not "professional" (in a business sense). Did you know that they gave over 5 million dollars in the first quarter of 2012 alone, to promote their survival and to fight off the many lawsuits they facing in the U.S. and abroad. Please, wake up!

Stephen Dow

06/04/2012 04:14 pm

Oh BTW, they didn't "need" to move Google places AT ALL. They did so only to promote the Google+ "identity verification network". Great business strategy. Hurt the little guy for the benefit of Washington.. Man... Sickening..

Ron K

06/17/2012 10:21 pm

You may be right Steven but the bottom line here has not changed. Google is still the biggest game in town and if you want to play with the big boys then you have to adapt. However, I do not suggest you put all your eggs in one basket. There have been a lot bigger companies than Google that have bit the dust in the past and they are certainly not infallible even though they may seem too big for their britches and aloof at times. And for the for foreseeable future there does not appear to any other entities that have what it takes to dethrone the king of the hill.

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