Google's Matt Cutts: Multiple Breadcrumbs For The Same Product

Mar 20, 2014 • 8:38 am | comments (5) by twitter Google+ | Filed Under Google Search Engine Optimization

There is an interesting SEO question that Google's Matt Cutts did a video answer for. The question was:

Many of my items belong to multiple categories on my eCommerce site. Can I place multiple breadcrumbs on a page? Do they confuse Googlebot? Do you properly understand the logical site structure of my site?

Here is the video answer:

Now, this is not uncommon. Often e-commerce sites have one product in multiple categories, and because of that, the breadcrumb (and URLs) may change. You should never have a duplicate URL for a product, unless you use the rel=canonical, but even then, try not to duplicate the URL. But the breadcrumb is for the user and to help them understand their click path and that may change based on the click path.

Most sites I see that are well optimized only show one breadcrumb trail despite the click path, which isn't always that great for usability. But Google's Matt Cutts said you can have multiple breadcrumbs on a single page, which is interesting and while Matt said it might help Google, it can confuse the user, I would think.

Matt also said they take the first one but might use the second and third one.

Here is an example from @sheknowsSEO with a site that has different breadcrumbs for the same product with a different click path. It would be this page vs this page - same product, slightly different URLs and different breadcrumbs:

Multiple Breadcrumbs

Multiple Breadcrumbs

Forum discussion at Google+.

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Scott@ Kawntent

03/20/2014 12:58 pm

Great to see that they answer questions (even if most of the videos are Japanese...)! I think your right about the user part. An easier way might be to just have a category for one type of multifunctional items, and then another for a different one. Although it's probably best to stick to one, since it keep everything easier.


03/20/2014 01:01 pm

Than What optimized version will show in SERP of page ?


03/20/2014 05:01 pm

Well more than likely if it has two sets of breadcrumbs, the URL should be different. You would just canonicalize one out and point to the one you want to show within the SERPS


03/21/2014 10:47 am

What about dynamic breadcrumbs based on the user journey? How would this effect indexing?


03/21/2014 12:38 pm

I thought specially to multiple breadcrumbs on same page as one fo category and the other for location. We can find example on (what, where) I would love to have +mattcutts statement about this but I believe it's just working well

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