Google & Bing See Canonical Tags Differently

Oct 11, 2011 - 8:47 am 13 by

Google vs BingNick Roshon has an excellent post on the difference between how Google & Bing handle the canonical tag, something non of us really noticed before until he pointed it out.

The key differences are two fold:

(1) Mass use of the canonical tag and

(2) Canonical tag pointing to itself.

How does each engine differ?

(1) Google doesn't care if you use the canonical tag on hundreds or thousands of pages, where Bing says they will trust the tag less if you do.

(2) Google doesn't care if you link a canonical tag to the same page (i.e. a redirect back to the redirect), but Bing does and says don't do it.

Nick quotes Bing's Duane who wrote, "the rel=canonical is that it was never intended to appear across large numbers of pages" and "Its best to leave them [canonical tags] blank rather than point them at themselves."

Nick then quotes Google's Cutts and Ohye who say, "it doesn’t hurt to have this on every page of your site," and "it's absolutely okay to have a self-referential rel="canonical". "

These are very interesting distinctions between Bing.

Forum discussion at Sphinn.

 

Popular Categories

The Pulse of the search community

Search Video Recaps

 
Video Details More Videos Subscribe to Videos

Most Recent Articles

Search Forum Recap

Daily Search Forum Recap: October 10, 2025

Oct 10, 2025 - 10:00 am
Search Video Recaps

Search News Buzz Video Recap: Google Search Ranking Volatility, AI Mode Expands Again, Business Profiles Insights, Bing Places Updates & Google and Microsoft Ad News

Oct 10, 2025 - 8:01 am
Google Maps

New: Google Business Profile Report Negative Review Extortion Scams

Oct 10, 2025 - 7:51 am
Google Ads

Google Ads Missed Growth Opportunities Tab

Oct 10, 2025 - 7:41 am
Web Analytics

GA4 Surge In Organic Search Traffic But Search Console Flat

Oct 10, 2025 - 7:31 am
Google

Google Voice Search Now Powered By Speech-to-Retrieval (S2R)

Oct 10, 2025 - 7:21 am
 
Previous Story: Google AdWords At Bottom Of Search Results