Google AdWords Enhanced Ad Group Mobile Bid Adjustments

Apr 10, 2013 • 8:20 am | comments (4) by twitter Google+ | Filed Under Google AdWords

Google AdWords EnhancedGoogle seems to be listening to the advertiser complaints with AdWords enhanced ads.

Google announced that next month they will be adding a feature to allow advertisers to create mobile bid adjustments on the ad group level. Google said this is to "provide more control and precision over bids in an enhanced campaign."

Google even provided an example of why this is important:

Example: A nationwide retail chain currently uses mobile-only campaigns to optimize bids for several hundred thousand keywords. They’ve found that 95% of their keywords in mobile-only campaigns have bids that are 10% lower than in the equivalent desktop campaigns. The remaining 5% of their keywords have very different bid ratios (ranging from 40% lower to 100% higher) based on differences in performance and competition on mobile and desktop. By using the new ad group bid adjustments for mobile, this retailer can better maintain their desired bids and ROI on different devices as they upgrade to enhanced campaigns.

Seems like some advertisers are excited for this to roll out.

Forum discussion at WebmasterWorld.

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Praveen Sharma

04/10/2013 12:58 pm

Better Late than Never


04/10/2013 01:08 pm

Great to see this coming to enhanced.I always thought that this would be a better option, as bidding on adgroup level makes it easier to adjust according to a proper analyses of which adgroups perform and which don't. Currently just bidding on campaign level, just gives you no control over which adgroups you really want to focus on. Granular is the way to go...


04/11/2013 10:13 am

Great news. Campaign level mobile adjustments are reason #1 why I still haven't upgraded my campaigns.

Steve Plimmer

04/11/2013 10:37 am

Now, if only they would allow device-specific negative keywords, that would just about round off the most important control issues.

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