Google Updates Authorship Patent: Here's What's Different

Oct 22, 2012 • 8:45 am | comments (7) by twitter Google+ | Filed Under Google Search Engine Optimization

Google AuthorBrian Ussery posted on Google+ a tip that the US Patent Office has released a newer version of the Google patent on Google Authorship. This is named Authentication of a Contributor of Online Content # 20120265755.

Now, Bill Slawski summarized the first one back in April, he named Google's Comment Patents and How Pages' Web Rankings Might Be Influenced by Commentors' Reputations.

So what are the differences between this new updated one and the original one? Brian explains:

  • Reputation score is based at least in part on reviews of the online content item that have been provided by one or more authors
  • Ranking for the author based at least in part on the reputation score for the author and reputation scores of one or more authors who provided the reviews
  • Ranking is weighted according to a status level of the one or more authors who provided the reviews.

This is really some weekend reading. So when you have a chance, print out Authentication of a Contributor of Online Content # 20120265755 and read it over the weekend.

Forum discussion at Google+.

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Bill Slawski

10/22/2012 01:13 pm

The patent I pointed out at Google Plus was a related patent, which substantially shares the same patent description, but isn't the first version of the patent that Brian pointed out. Last week, Google also had the original version of the continuation patent application granted as well. It's: Authentication of a contributor of online content It's definitely worth looking at, and comparing the claims section from the older version and the newer one. The older one definitely focuses more upon how something like Google Knol was set up, and the newer one might be closer to how reputation scores might be calculated possibly even in Google Plus.

Alexander Holl

10/22/2012 04:14 pm

Thanks for the update. I expect Google to soon use this for Google+ Authorrank and how Google will judge links in the future. The big challenge, however will be to get people more and more involved on google+ to better understand who ist string in recommendations, comments or contribution.


10/22/2012 05:01 pm

I can I do if this person is scamming me???????

TaxAssist Accountant

10/24/2012 10:27 am

Hi Barry, your URL says pantent instead of patent so you may want to amend that for SEO :o)

Barry Schwartz

10/24/2012 11:27 am

Or maybe I did that for SEO reasons. ;-) I love when people point out typos in my URLs.

Jen Stekkinger

10/26/2012 02:50 pm

Hey Berry would you happen to have the descriptions of drawings from the patent? They seem to be missing.

AnnMarie Knutson

10/30/2012 08:12 pm

The updated patent is a very interesting read. I wonder if garnering more credibility by being "cited" means being cited using Google Scholar Citations? How else would you "cite" an author? Perhaps just by linking to their profile?

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