Google Analytics Now Shows You Who's Linking To You


Google Analytics LogoGoogle announced they have added a new feature to Google Analytics to show you who is linking to a specific page.

To see it, go to Google Analytics, under Traffic Sources > Social > Pages and then click on a specific page. Then click on the "Activity Stream" option at the top middle portion. Google Analytics will then give you this report:

Google Analytics Links Report

Google said it best when it said:

Have you ever wondered which other pages on the web link to your own? Wouldn’t it be nice to know which sites are talking about your content, and in which context? Well, a problem no more: now you can see all the backlink URL’s, post titles, and more right within the new Social reports.

If only you could crawl the web and build an accurate link graph. The good news is we already do that at Google, and are now providing this insight to Google Analytics users.

If only the reports were more focused around how SEOs and link builders like to see it. Maybe down the road?

Daniel digs a lot deeper into this new report at Search Engine Land.

Forum discussion at WebmasterWorld.

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05/07/2012 01:09 pm

Oh that's cool.


05/07/2012 04:39 pm

Thanks for the great tip!

Jaan Kanellis

05/07/2012 05:36 pm

I am still not seeing it in my GA account


05/07/2012 05:37 pm

I tested this out and found it intensely interesting, it has shown me not only links, but how google tracks 'actions' on social sites through some tools I had not even thought of, and if google tracks it, they can use it.

Mark Gavalda

05/08/2012 09:28 am

Yeah, me neither. Hopefully, soon.

Jack Wilson

05/08/2012 11:20 am

I am also not seeing the i followed the steps

Vineet Waldia

05/08/2012 11:20 am

i am not able to get this as well; but you can get some of the info from Sources for Digg and Delicious also consider reading this


05/09/2012 01:53 pm

It seems it only shows links from Google+ I don't see any links from other social media...

Ezekiel Jeremy

10/03/2012 10:00 pm

The data is veryfired in different ways.

Ezekiel Jeremy

10/03/2012 10:00 pm

lol the tips being sent

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