Google AdWords & Webmaster Tools Team Up With Paid & Organic Reporting

Aug 23, 2013 • 8:25 am | comments (3) by twitter Google+ | Filed Under Google AdWords
 

Google AdWords Webmaster ToolsGoogle announced yesterday that you can link your AdWords account to your Webmaster Tools account to obtain a combined paid and organic report.

The new paid & organic report allows you to see and compare your performance for a query when you have either an ad, an organic listing, or both appearing on the search results page.

Here is a screen shot of the report, click on it to enlarge:

click for full size

Here are the definitions:

Ads Section

  • Ad Clicks: The number of times someone clicked your ad when it showed for a particular query.
  • Ad Impressions: How many times your ad has appeared on a search results page or website on the Google Network.
  • Ad CTR: How often people who see your ad end up clicking it. CTR can be used to gauge how well your keywords and ads are performing.
  • Ad Avg. CPC: The average amount you pay each time someone clicks your ad. Average CPC is determined by totaling the cost of all clicks and dividing it by the number of clicks.
  • Ad Avg Position: Helps explain where your ads rank, on average, on the search results page.

Organic Section

  • Organic Clicks: The number of times someone clicked your site's listing in the unpaid results for a particular query.
  • Organic Queries: A web search. This column indicates the total number of searches that returned pages from your site over the given period.
  • Organic Clicks/Query: The number of clicks you’ve received on your organic search listings divided by the total number searches that returned pages from your site.
  • Organic Listings/query: A listing is when a page of your site is returned as a search result. This column indicates the average number of times a page from your site was listed per query.
  • Organic Avg Position: Average position helps explain where your listings ranked compared to other listings.

Combined Ads and Organic Section

  • Ads and Organic Clicks: This column represents the number of times a person clicked either: one of your ads or one of your organic search listings
  • Ads and Organic Queries: A query is a web search. This column indicates the total number of searches that returned pages from your site in the organic search results or triggered one of your ads.
  • Ads and Organic Clicks/Query: The number of clicks you’ve received on your ads or organic listings divided by the total number queries that either: returned a page from your site or triggered one of your ads

Forum discussion at Google+.

Previous story: More Google Search Interface Tests In The Wild
 

Comments:

Graciousstore

08/24/2013 11:41 pm

I think this tool is very good for those who invest in adword, it is really helpful for them to compare traffic from ads and those from organic search, and the ROI from both traffic sources. This will them help to have a good assessment of their investment in ads

Martín Aberastegue

08/26/2013 12:20 pm

This is a really useful tool, the con is you will only get data since the date you linked the accounts, i.e.: you won't have any historical data. But still being great ;)

Lucya

08/28/2013 04:48 pm

Maybe its a dumb question but how can i link the adwords account to the WMT one? Thanks!

blog comments powered by Disqus