Google AdWords With Third-Party Reviews In Ad Copy

Jun 28, 2013 • 8:27 am | comments (3) by twitter Google+ | Filed Under Google AdWords

Google AdWords ReviewsGoogle announced a new AdWords extension that allows you to ad third-party reviews dynamically into your ad copy of your AdWords ads.

Google said you can submit these reviews through the new AdWords reviews extension but they need to follow these guidelines:

  • Content displayed in review extensions must come from a reputable 3rd party source, and must comply with standard AdWords policies.
  • It’s your responsibility to ensure that you’re allowed to use a specific review in your ads.
  • To protect users and other businesses from deceptive claims, we use automated and human-based systems to confirm the validity and policy compliance of all review extensions.

Here is a picture of what they may look like:

Google AdWords Reviews Extensions

This is now available English only accounts.

Forum discussion at Google+.

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Martin Oxby

06/28/2013 12:52 pm

I'll be intrigued to see how they monitor it and regulate fake claims. I can see why it would be beneficial but I think they may have a full-time job regulating it. Would it not make more sense for Google to do a hookup with Google Places (or GPlus) reviews so at least they are genuinely third party?

Scott Falcone

06/29/2013 03:21 pm

No guarantee of preventing fake reviews there either but at least the source is consistent to your point.

Martin Oxby

06/29/2013 11:10 pm

But to their credit, Google Maps self-regulated relatively well, and it would mean only checking one source rather than two.

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