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I am surprised I have not seen more reaction from the SEM community around the upcoming changes to the AdWords Quality Score reporting.
Google announced it last week, giving the SEM community a heads up that the reporting you see for your quality score will be changing "within the next several days." The change obviously is not live yet, but when it does go live, I assume I will then start hearing a lot of complaints and concern.
Truth is, Google said nothing is really changing with ad rank. The reporting on the actual one to ten (1-10) number you see for your quality score will change but the ad rank and the actual quality score formula behind the scenes has not changed.
Google said:
Important: This is only a change to how a keyword's 1-10 Quality Score is reported. It does not change how Quality Score is calculated in real-time for each auction. So unless you have automated rules tied directly to your reported 1-10 Quality Score, your ads should continue to behave as they did before.
That being said, I suspect a lot of AdWords advertisers will see their reported quality score drop when this goes live. And when they do, we will make sure to summarize most of those drops.
Forum discussion at Google+.
Comments:
Barry Ricks
07/30/2013 03:09 pm
Thus is the life of Online marketing. Ever changing and ever adapting. Adapt or die I guess you could say.
bbb
07/30/2013 05:30 pm
adsense not convert well. in jewelry topic, adsense clicks for 0.01. Good job, google. Lot of unrelated ads. Adwords now same as unnatural google serp.
Tiggerito
07/31/2013 03:38 am
I don't see this announcement as anything to change Quality Scores, but a change in the way they report them. And it sounds like they will be providing more information. On individual keywords they already give you a clue on why you got a specific quality score, with rough ratings for your CTR, Ad and Landing page qualities. I'm hoping they expand on this so it can be easier to pinpoint QS issues. It does sound like it will break existing automation rules, so maybe the 1-10 system is going. Let's see if something more useful replaces it.
Starkey
07/31/2013 11:07 am
Hopefully it is just a change in the way QS is reported on; it would be good to have some more information than the current 1-10 system that doesn't give much away...