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Spotted by two of our readers, @adaircameron and @tecnonetblog, Google is showing a new ad format test for mobile AdWords ads.
This one is interesting because it shows the ad as a normal search results listing, i.e. no change in background color or format. But to differentiate the ad from the organic results, Google places a gold background rectangle with the word "Ad" in it.
Here is a picture from tecnonetblog:
I am not sure if this will be going live to all mobile Google searchers or if this is just an early test.
Comments:
adityakhannamech
09/13/2013 06:42 am
What difference would that make. Nothing i guess
Graciousstore
09/16/2013 04:16 am
Exactly! of what use is separating organic results from ads using background colors?
Guest
11/01/2013 04:21 pm
Now that Google has rolled out this new format for all search ads this may very well change the way many women search.
Akhil1594
11/17/2013 10:23 am
I have seen same Ad format even for desktop/laptop searches!