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A WebmasterWorld thread has an advertiser who is speculating based on specific referrer URLs he spotted in his analytics software that Google AdWords representatives have specialized internal tools to quickly and effectively build campaigns for AdWords advertisers.
Meaning, the Google representatives have internal tools that may or may not give them an upper hand when creating campaigns for advertisers.
One person said:
My Google rep. is building a new AdWords Campaign for me and I noticed in my Analytics a referrer URL that looks like Google's own internal Campaign Builder tool.
Honestly, I'd be surprised if Google representatives didn't have specialized tools that gave them a bit more insight and details versus what they give to the public. Which may be why some are finding Google representatives pretty good at building campaigns.
Forum discussion at WebmasterWorld.
Image credit to ShutterStock for tools
Comments:
Luda
08/09/2012 11:02 pm
This is an incomplete article. No information, just unsubstantiated rumor.
Barry Schwartz
08/09/2012 11:05 pm
I know, now said that
Bazinga! Web Design
08/10/2012 12:41 pm
I have the Internal Google Intranet URL, but don't think it's a good idea to post it.
Live Free ($)
08/10/2012 02:09 pm
I know for a fact that they have certain tools, most commonly used for reporting purposes, so, what's the big deal?
The web authority
08/12/2012 03:05 am
My experience is that they can build a really good campaign for you. They have to have some inside access and training on the best ways to setup the accounts. As long as they keep it for free then it can be a great tool to use.
Erin
08/13/2012 08:00 pm
Interesting point – it makes you wonder what's going on behind Adwords. Come check out our own Adwords experience at: http://www.searchermag.net/programming_coding/the-great-adwords-api-key-debacle-of-2012/