Did you know Google does AdWords audits on any AdWords management company they feel like?
According to the AdWords third-party policy, Google has the right to do these audits since April 2011. Google said:
Any third party who sells Google AdWords may be audited at Google’s discretion. Audits may be based on complaints that are received by Google or may be initiated by Google. Google may initiate audits beginning on April 1st, 2011, to give third parties sufficient time to prepare.
I like it! But it is a lot of work on the AdWords consultants side of things?
A WebmasterWorld thread has one AdWords consultant who was audited about 9 months ago. He said it was a very easy process where he had to "fill in an online form and attached a sample client report for them to review. " He had about 2-3 weeks to fill out the form to be in compliance with AdWords' terms. Then a couple weeks after filling out and submitting the form, Google responded that all was good and he was in compliance.
Have you been audited by Google for the campaigns you manage for third-party companies? Is it as bad as IRS audits?
Forum discussion at WebmasterWorld.