The tool lets you compare rates for mortgages, credit cards, CDs, or checking and savings accounts. The data comes from several places including the controversial AdWords comparison ads program. The AdWords blog said that comparison ads are still limited to only a select number of hand picked advertisers. Google added:
Today, we're excited to announce the launch of Google Advisor, our new user-friendly interface for comparison offers, including AdWords Comparison Ads. Google Advisor is a consumer destination site that helps to guide users through various financial decisions by making it even easier to find and compare relevant offers from qualified financial institutions.
Google Advisor contains offers that come from our Comparison Ads advertisers as well as other sources across the web. By aggregating the most relevant offers and making it easy for users to filter and compare them side-by-side, Google Advisor aims to make financial research faster and easier.
Forum discussion at Google Blogoscoped Forums.