Google AdSense Scrolling Ads Now Missing

May 21, 2012 • 8:33 am | comments (5) by twitter Google+ | Filed Under Google AdSense

Google AdSense logoFour years after Google introduced the arrows to scroll Google AdSense ads across most ad format, Google has just removed them.

I am not sure exactly when it happened but it was sometime over the weekend.

I am also not sure if this is a bug or a change to how Google AdSense ads behave.

Here is the before and after shots.

Between August 2008 & May 2012 Google AdSense Ads Had Arrows To Scroll Ads:

Google AdSense Ads

After May 21, 2012, Arrows Go Missing:

AdSense Scrolling Arrows Missing

In fact, Google started testing scrolling AdSense ads back in December 2007 and has stuck with it since mid-2008. So to drop it four years later seems interesting.

AdSense publishers are not sure what to make of the arrows not being there. I do wonder how many users actually clicked on the arrows, I bet it is something like 0.000001% of users.

Forum discussion at WebmasterWorld.

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05/21/2012 06:19 pm

That is true, maybe it was limited users, but also perhaps it has something to do with privacy laws, which Google is confirming to slowly over time (or by dates set by the FCC).


05/21/2012 09:41 pm

Call me a pessimist but I bet it has something to do with Google's bottom line. Is Google strapped for cash or something? all these blatant cash grabbing updates are starting to get embarrassing.

Webstats Art

05/21/2012 10:30 pm

I never click on adsense. The last time I did it was when a friend had a massive toothache and he could not find a local dentist on a Sunday. Both google results and adsense gave no relief to his pain. The way the issue was solved was to search for people who knew the answer. The more savvy internet users become, the less they will click on adsense. Most of the adsense I see these days on websites is for google chrome and dating Russian wives.

Virus Removal

05/22/2012 01:01 pm

Lol....No one is going to click on the arrows. I bet! It would not even 0.000001%

Den Nicholson

06/05/2012 04:11 pm

Google is making a lot of changes lately too many in my humble opinion, webmasters and advertisers need to know where they stand

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