Google AdSense Killing PSA Ads

Feb 8, 2011 • 8:59 am | comments (7) by twitter Google+ | Filed Under Google AdSense

Google PSA SunsettingThe Google AdSense Blog announced they are retiring the legendary Google AdSense PSA, Public Service Announcements, ads that Google AdSense has been using to fill ads when they can't otherwise.

Google AdSense would show PSA ads, free ads for non-profits, for a number of reasons including the page is new, the page has sensitive content, Google can't access or understand the page, the account has been disabled or pending approval, and so on. Google described the PSAs as, "PSAs are unpaid non-profit organization ads that are served to pages when targeted ads are unavailable, or when Google is unable to gather content from the page. Publishers do not receive earnings for clicks made on PSAs."

But they are going away. Google said:

We frequently review our product and feature offerings to ensure they’re as effective as possible. Based on these reviews and on feedback from our non-profit partners, we’ll gradually begin retiring public service ads (PSAs) from AdSense sites so that we can focus our efforts on developing new opportunities for these partners.

Now keep in mind that PSAs on AdSense have been around virtually since AdSense launched.

Google says they are not doing away with Google Grants, where non-profits can get free ads on AdWords and AdSense. Google said, "we're committed to supporting our non-profit partners, which is why we’re continuing to offer free AdWords advertising," but not in the form of PSAs.

As a publisher, Google will begin to fill PSAs with blank space. If you do not want that, you need to select other options. To select other options, you can do so as follows:

  • New AdSense interface: Visit the My Ads page and select the ad unit you’d like to update. Then, change the settings for ‘Backup ads.’
  • Old AdSense interface: Visit the Manage Ads page under the My Account tab, and click ‘Edit Ad Settings’ for the unit you’d like to change.

Here is a screen shot of the options I see today:

Google PSA Sunsetting

A WebmasterWorld thread suggests that if you are upset that charities might lose out, then "consider setting up an alternate ad of your own that gives exposure to a charity of your own choosing."

Goodbye PSAs.

Forum discussion at WebmasterWorld.

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Atul Kumar

02/08/2011 02:08 pm

its gud PSA Ads did not give anything....

Erick R.

02/08/2011 02:18 pm

I didn't know Google gave non-profits free ads on AdWords and AdSense, that's still pretty cool even though they're stopping the the PSA's.

Best Option

02/09/2011 12:40 am

Where is the most logical new option (for me). COLLAPSE THE SPACE. Does Google think that I am going to edit hundreds of pages (ad code) by hand, just for this? I just got through doing that (other issues), and I am not about to do it again anytime soon. The best, simplest option is not offered.

Best Option

02/09/2011 12:48 am

Collapse the space should be the default. This would be the only option that doesn't burden the webmaster. Too simple? Too user-friendly? More wheel-spinning required. Later, much later.


02/09/2011 03:02 am

Even though they changed it, it's still a good service. I don't see any other big companies doing things like this.

online shopping uk

02/09/2011 07:40 am

Public Service Adds Should be continue by Google, because it provides awareness between several visitors about causes, people and places.. I Think Killing PSA will only generate revenue for Google and Nothing Else..


07/11/2011 07:43 pm

Google has a very generous Adwords grant program for nonprofits. Only search (Adwords) not Adsense, though. However, they're really making an impact with that!

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