Google AdSense New Formats: Blue Circle Arrows & Cleaner Spaced Ads

Sep 12, 2013 • 8:51 am | comments (14) by twitter Google+ | Filed Under Google AdSense
 

Google Sites LogoGoogle is testing a new AdSense ad format. The new format has a whiter and cleaner feel, with blue circle enclosed arrows, with hover over animations that expand the ad. The old format had block arrows, with less animation and sometimes the blocks were in blue or gray.

I am not sure if this is a new test or if Google is rolling this out to publishers now. In any event, I was able to create a video of it in action. We've seen Google test animated AdSense ads twice before.

Here it is:

Here is a screen shot of the block ad unit side by side, new versus old:

Google AdSense New Formats

Do you like this new format?

Forum discussion at WebmasterWorld.

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Comments:

Anti-SEO

09/12/2013 01:09 pm

This format was rolled out probably a week ago. Not sure, is it caused by new format or seasonal factors, but eCPM shows much better figures. Anyway, good work done by AdSense team.

Morgan Akchehirlian

09/12/2013 02:06 pm

yes,good work.I really like the new Ad formats.These rolling of ads on mouse hover is really good.I have a strong many people will like it.Right,Its few days back.

arquigrafico

09/12/2013 03:32 pm

Several weeks ago google showed this format in my pages, and i hate it!!! My Ctr decrease every time this kind of ads appears in my blog

Durant Imboden

09/12/2013 04:37 pm

I've been seeing these on my site in the last week or two. The ads look great (much less ugly than the usual text ads), so I'm hoping they'll stick.

Guest

09/13/2013 06:41 am

I noticed this ad format on 6 Sept. 2013 on a site.

sunil kumar

09/13/2013 11:09 am

Great work by Adsense Team :-)

Gracious Store

09/16/2013 04:12 am

Hope it adds value to Adsense users

hopeless

09/18/2013 01:56 pm

It has very low ecpm, stop this experiment.

Anton

09/19/2013 11:43 am

Very low CTR!!! Please stop it!

Terry Simmonds

09/21/2013 04:19 pm

These look great, but boy do they blend in with my site! They blend in so well I am concerned that I will fall foul of the AdSense TOS about tricking people in to not realizing they are AdSense Ads. I nearly clicked on one myself before realising it was an AdSense ad.

Bad Design

09/22/2013 10:30 pm

These ads raised my page bounce rate by 10%. They are large, clunky and ruined my site design.

pubpubpub

09/24/2013 03:52 am

AND NO ONE CLICKS ON THEM!!! I was earning money. WHY DOES ADSENSE HAVE TO KEEP F&(*ING WITH THE ADS ON OUR SITES???

Bryan DiSanto

09/24/2013 05:22 pm

Crushing my CTR right now...this is completely unacceptable.

Sabre

09/27/2013 08:16 pm

CTR is pretty much gone now. Good job AdSense team!

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