Google Publishers Question AdSense Case Study

Mar 27, 2013 • 8:45 am | comments (15) by twitter Google+ | Filed Under Google AdSense
 

Google AdSense logoGoogle published a case study on their AdSense blog showing how a web site named MakeupAlley.com was able to increase their clicks on affiliate links by over 20% and realize a 50% lift in AdSense revenue.

The results were:

  • 171% increase in on-site interactions
  • 21% more clicks on affiliate link
  • 50% lift in AdSense revenue
  • Deeper understanding of using Analytics to assess user experience

Looking at the before and after design and layout with Web Archive doesn't show much of a difference. martinibuster at WebmasterWorld highlights the main changes:

A side by side review shows that the new MUA site only has two navigation choices in the nav bar, compared with eight choices last year. Site visitors are now funneled to the Product Reviews section (an obvious money page section) and the forums. Fonts and layout look identical.

Gone is the link to the Links section and the link to Favorites is also removed. Somewhat redundant so no surprise. Also gone are links to MY MUA, Swap, Mail, and Diary. What they did to the navbar was create a tighter focus on driving site visitors to the money pages and to their community (content creation & site stickiness).

Clicking through to the Product Reviews section and doing a side by side review reveals a web page layout that is essentially the same. The site is supposed to be highly successful.

You can see that he is questioning how a site like that can really see such positive results? Maybe something else is going on?

He asks, "What do you think? Big change? Meh? Any lessons here?"

The thread is pretty large, so chew it up and maybe we will learn something?

Forum discussion at WebmasterWorld.

This story was scheduled to be posted today and was not written today.

Previous story: 54% Say Google Indexes New Sites Within A Week
 

Comments:

FreeAdsTime

03/27/2013 05:02 pm

Meanwhile, Adsense keeps sending emails asking everyone to put more ads above the fold. Guess what happens when people listen to them? Their traffic will drop like there is no tomorrow and they will be penalized for having too many ads above the fold. Nevertheless, we wish the best for MakeupAlley.com.

Soni Sharma

03/28/2013 04:02 am

Hey Google Gifted you PR 6......Wow...

Jawad Latif

03/28/2013 09:41 am

Google doesn't like to give gifts. It must be hard earned.

Barry Schwartz

03/28/2013 09:57 am

I am sure in a couple weeks it won't be a 6 anymore.

Soni Sharma

03/28/2013 11:45 am

Sometimes it does... I am sure..

Soni Sharma

03/28/2013 11:46 am

I don't think so..Your site deserves at least 5 after next PR update it should be 5..

David

03/28/2013 12:00 pm

I think they made some obvious changes and prob started listening to Google for a change.The stuff that they removed, was some good choices, which is now redundant, as mentioned above and they prob also analyzed where people interacted the most on their site, improved that with better funneling, and scrapped all the unnecessary clutter to make the site more user friendly and easier to find the stuff that matters.

Jawad Latif

03/29/2013 08:10 am

If it does then it is never permanent as @rustybrick:disqus said "I am sure in a couple weeks it won't be a 6 anymore."

hGn

03/29/2013 07:55 pm

KISS = Keep It Simple Stupid, this is a very good strategy.

Himanshu Saxena

04/02/2013 05:32 am

I think Barry is right, Google is a mash when it comes to PR. i don't know why rustybrick.com PR turned N/A from 5.

Soni Sharma

04/02/2013 07:09 am

Yes... @Barry what happnd? seroundtable.com =6 rustybrick.com=N/A

Himanshu Saxena

04/02/2013 10:30 am

@twitter-1302774715:disqus No one hates High PR but PageRank does not matter as long as you don't lose traffic. Am i right?@rustybrick:disqus

Barry Schwartz

04/03/2013 12:54 am

No idea.

Soni Sharma

04/03/2013 05:13 am

Gifts are for temporary happiness not for permanent...right!

Jawad Latif

04/03/2013 07:42 am

You have a point!

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