Firefox 14 Launches: Expect Increase In [Not Provided]

Jul 18, 2012 • 8:11 am | comments (7) by twitter Google+ | Filed Under Google Search Engine

Firefox Google SSLAs expected, Mozilla has launched Firefox 14, and the major feature release is that "Google searches now utilize HTTPS."

What this means is that you should expect an increase in the number of search queries in your analytics data showing the always fun [not provided] response.

Like I said before, what this means for SEOs and webmasters, as well as marketers, is that the "Not Provided" in your analytics "keyword" reports will just increase. Right now, I am at about 30% of all my keyword data says "not provided." I wouldn't be surprised if that jumps to 40 or 50% once this is rolled out.

Danny Sullivan gets into some of the loopholes with this.

But do expect your not provided keywords to spike up as users upgrade to the latest version of Firefox.

Forum discussion at WebmasterWorld.

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07/18/2012 12:31 pm

i have on my SEO blog already over 50% now :)

Praveen Sharma

07/18/2012 12:50 pm

Now, that's not a good news for webmasters. It will make your job more difficult to analyze which of your keywords are performing and which are not. But, I think we can still analyze our keywords through webmaster tools, which shows us search queries and traffic generated through these. What's your opinion on this Barry?


07/18/2012 12:53 pm

Don't really like "Not Provided" Have to dig in more to get some clue about the visitors.. : (

Murthy Seo

07/19/2012 01:06 pm

Google & Firefox will be affected SEO professionals. This happen will continue in future the name of secure, then what happen the market research and how to find performing keywords. Ok wait n see what will happen

Bhupendra Shekhawat+

07/20/2012 12:04 pm

There is any possible way to find which keyword keyword performing in "not provide" data.Any alternative option we have ??? GWT provide 3 day old search query but its not useful like GA

Larry Garfielc

07/20/2012 03:33 pm

As a rank and file user, I like this. Built in security and anonymity, so that you *can't* track me. There's no downside here. Stop tracking me, Internets!


11/27/2012 01:21 am

It's good for the firefox browser. There will be many people who used to use Mozilla Firefox to enjoy it's new features that might help them with their desires.

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