Bing: Ranking Data Good For Measuring SEO "Tactics"

Jul 9, 2012 • 8:32 am | comments (6) by twitter Google+ | Filed Under Bing SEO
 

Bing LogoIn the latest Bing blog post, Duane Forrester wrote that Bing Webmaster Tools also has search ranking data.

Duane explains that ranking data isn't really where SEOs should focus for a lot of reasons but then goes on to explain that the data has a place. He said:

Spotting trends on which pages are gaining traction is a critical part of any SEO's day. This information allows you to run experiments and watch for the best performers across multiple tactics.

So let me twist his words a bit and rephrase that.

Duane is implying that SEOs can use ranking data to find exploits in the search algorithm and exploit those tactics used to achieve those rankings more globally on their sites by better measuring keyword ranking data?

Either way, Duane does an outstanding job explaining how to pull out ranking data from Bing Webmaster Tools.

Forum discussion at WebmasterWorld.

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Comments:

Praveen Sharma

07/09/2012 12:56 pm

Doesn't it seems like Google webmaster tools, where you can see number of impressions and clicks on your particular keyword in Google rankings. Or is it something different to that?

David Johnston

07/09/2012 11:25 pm

I like Bing. They send my clients tons of paying customers. :)

Scott McKirahan

07/10/2012 01:40 pm

The main difference is that Bing shows trends with its data and whether keywords are trending up or down in every aspect, like impressions, searches, clicks. It also allows you to input competing page URL's and examine things like their backlink profiles. Oh, and you can disavow links, too! It's a much better interface than Google's.

Praveen Sharma

07/11/2012 07:42 am

Thanks Scott for your reply, and I was waiting for disavow links service of Google (as they declared it first.. I think so), and was surprised to see Bing introduced it first. Do you have any idea, when Google gonna launch it?

Scott McKirahan

07/11/2012 02:13 pm

Gosh Praveen, I'm more concerned with IF Google is really going to offer the disavow links thing more than the "when" at this point. Although Cutts alluded to it, he never said they were definitively going to offer a method of disavowing links. We'll see ... the sooner, the better to be sure IF ...

Praveen Sharma

07/11/2012 04:11 pm

Scott, even I have same concern. Offering Disavow links service is going to be a great help for all the webmasters around the world. Not only they can easily disavow any link which they think can hurt their site, but also can quickly and easily clean up their backlink portfolio whenever required. Let's hope Google comes up with the solution quickly. :)

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