Bing: Unnatural Links = Advanced Knowledge Of Links

May 12, 2014 • 9:03 am | comments (5) by twitter Google+ | Filed Under Bing SEO

Bing LinksOn Friday, Duane Forrester from Bing posted his 10 SEO Myths and honestly, most of it was basic stuff, so much so that I missed a wowzer in there that Mat McGee caught and told me to cover at Search Engine Land, which I did immediately.

In short, Duane from Bing wrote:

You should never know in advance a link is coming, or where it’s coming from. If you do, that’s the wrong path.

Now, his point is that if you know where a link is coming from, then it is likely something you asked for or encouraged someone to give you without warrant.

I then asked at Search Engine Land, "if you know that emailing me a story about search topics will lead to you getting a link in our daily SearchCap, that seems like it would be going against what Bing’s Senior Product Manager is saying is allowed?" I love quoting myself...

If I build something cool and I know TechCrunch will pick it up and link to it, I know it, I know it - Duane is that bad?

If you read the comments at Search Engine Land, you will have a good time.

Duane actually shared this article on Facebook and had no comment about my questions on that line.

Of course, it goes back to intent. But still, isn't this taking things too far?

Forum discussion at Facebook.

Previous story: Google Logo For Dorothy Hodgkin, British Scientist



05/12/2014 02:00 pm

I think you're reading too much into this comment. It's just Bing's way of saying "don't game our system with self-placed, paid-for or incentivised links".

Michael Martinez

05/12/2014 03:54 pm

Millions of people ask for inks every month. They don't know anything about search engine guidelines. Duane's comment is directed at the Web marketing community that has come to rely on links to manipulate search engine results. Those are two very different paths to be walking. It will always be okay to ask your friends for links.


05/12/2014 04:29 pm

You know, if Bing were really on top of things they would open the Link floodgates. I mean, Google clearly can't separate the bad links from the good ones, so why not try to increase market share away from Google by saying, get links from where ever you want, we'll decide which ones we count and which ones we don't. Come on guys, it's a Bing revolution!

Dave Fowler

05/13/2014 09:14 am

I don't think Forrester's comment should be taken as absolute, and doubt he does either. Of course there are exceptions to his 'definition', situations where you might expect (or at least anticipate) a genuine link being provided. However, I think Forrester was really just trying to offer a sort of litmus test here, for the benefit of less-experienced readers.

Give my 2 minutes back

05/16/2014 02:19 am

This whole article could have been summed up with one sentence that just said "Go read my article on Search Engine Land"

blog comments powered by Disqus