Bing Upsets Webmasters By Linking Images Directly To Image File

Apr 21, 2011 • 8:35 am | comments (9) by twitter Google+ | Filed Under Bing Search

Bing ImagesBing has made a minor change that can have a major impact on webmaster's traffic. If you search at Bing for images and then click on the image, instead of Bing taking you to the page with the image within the context, it takes you directly to the image itself.

For example, instead of Bing taking you to this page for the image used at the top right of this post, it would take you directly to by passing the content on this page, the ads, and the impressions I get to this site.

A WebmasterWorld thread has a complaint from one webmaster, where he said:

hmm incredible now Bing makes the same mistake as google, they only show the image not the site anymore, dont they get it, that sites with images have a lot of bandwidth to pay for so they are dependent on ads like CPM ads, they need real impressions, not just hotlinking.

this is placed instead of your page : Displaying this page may force you to leave Bing Images. Opening the page in a new window will prevent this. Open in a new window | Open here

On google a script worked to redirect to real page, but how to do this with bing any suggestions.

Does this upset you?

Forum discussion at WebmasterWorld.

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04/21/2011 01:06 pm

If you're using IIS, you could add an isapi filter that checks the referrer and then redirects if it's not the page containing image IF the requester is not a crawler. That way you'd get into the search index, but when a user views it, they'd be sent to your site instead.


04/21/2011 02:34 pm

Actully it does still load the page for me at least. The source site is loaded in an iframe at the bottom of the page (mostly below the fold) ... does this upset me? Yes. Definitly. I consider it very bad form to show images out of context like this. Bing is now doing it worse than Google does, Google still does it badly IMHO.

Thom Craver

04/21/2011 04:01 pm

Barryhunter: Correct. It shows both. Bing is showing the image, page URL and any nearby page text. Underneath is a iframe or something similar that scrolls, but doesn't have an independent scroll bar that contains the entire page.


04/21/2011 04:14 pm

can this be legal since it circumvents page level copyright info and instructions - it seems to be next to worthless other than for the scrapers and grabbers ...

Scott Armstrong MBA

04/21/2011 04:17 pm

While this is bad for website owners, it's a fantastic move for users. When people are searching for images, they typically aren't looking for content, so taking them straight to the image file fulfills the search they were seeking.


04/22/2011 02:43 pm

Prevent Image Hotlinking Image Hotlinking is the use of an image from one site into a web page belonging to a second site. Unauthorized image hotlinking from your site increases bandwidth use, even though the site is not being viewed as intended. There are other concerns with image hotlinking, for example copyrights or usage of images in an inappropriate context. With URL Rewrite Module, it is very easy to prevent image hotlinking. For example the following rewrite rule prevents hotlinking to all images on a web site This rule will rewrite a request for any image file to /images/say_no_to_hotlinking.jpg only if the HTTP Referer header on the request is not empty and is not equal to the site’s domain.


04/22/2011 04:22 pm

"Does this upset you?" The comment bait on this blog has gotten really bad. Hardly any content in this post except the information that bing is now hotlinking. The quoted user does add nothing to this post.

Barry Schwartz

04/22/2011 04:37 pm

It is not comment bait. Anyway, I am sorry you find this blog bad. Go elsewhere.

Yuan Taizong

10/03/2013 09:10 am

¿Doesn't Google, AltaVista & Yahoo! also do this?

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