Bing Ads Removes Trademark Policy For Keywords Globally

Mar 15, 2017 - 7:58 am 1 by
Filed Under Bing Ads

Bing Ads Lega

Bing announced they have dropped their trademark policy to disallow the bidding on trademarks globally, like they have in the US. The policy is going into effect March 27, 2017 in Australia, Brazil, France, Italy, New Zealand, Republic of Ireland, United Kingdom, Hong Kong, Indonesia and Singapore.

The restriction on the use of trademarks as keywords will be removed. The restriction on the use of trademarks as keywords, Bing Ads' protection of trademarks in ad copy will remain unchanged.

Bing offers this example:

For instance, fair use of a trademark in ad copy will continue to be allowed for resellers of an authentic good or service, informational websites (such as product reviews), the ordinary dictionary use of a term, or comparative advertising (when supported by independent research).

So go ahead, big on your competitors trademarks!

Forum discussion at Twitter.

 

Popular Categories

The Pulse of the search community

Follow

Search Video Recaps

 
Google Core Update Rumbling, Manual Actions FAQs, Core Web Vitals Updates, AI, Bing, Ads & More - YouTube
Video Details More Videos Subscribe to Videos

Most Recent Articles

Google Updates

Google Urges Patience As The March 2024 Core Update Continues To Rollout

Mar 18, 2024 - 7:51 am
Google

Official: Google Replaces Perspective Filter With Forums Filter

Mar 18, 2024 - 7:41 am
Google Maps

Google Business Profiles Now Offers Additional Review After Appeal Is Denied

Mar 18, 2024 - 7:31 am
Google Maps

EU Searchers Complaining About Google Maps Features Changes Related To DMA

Mar 18, 2024 - 7:21 am
Google

Google Showing Fewer Sitelinks Within Search

Mar 18, 2024 - 7:11 am
Search Forum Recap

Daily Search Forum Recap: March 15, 2024

Mar 15, 2024 - 4:00 pm
Previous Story: Google Local Pack Removes Call/Directions Button For Featured Image