Bing Uses User Search History To Adapt Your Search Results

Sep 19, 2011 • 8:52 am | comments (1) by twitter Google+ | Filed Under Bing Search
 

Bing LogoLast week at SMX East, Bing announced Adaptive Search.

It is a lot like how Google and event Bing users previous search but as an extended period of time.

I have a more detailed write up on this at Search Engine Land where they describe "any content available in an individual’s Search History can be used to personalize the search experience. This is currently limited to the past 28 days if the individual is not signed in to Bing, or 18 months if they are."

Here is a video from Bing on this topic:

<a href='http://video.msn.com?vid=60353988-525a-4bcf-92e7-df8cd4f57ce5&mkt=en-us&src=FLPl:embed::uuids' target='_new' title='Adapting Search to You' >Video: Adapting Search to You</a>

Forum discussion at Search Engine Roundtable Forums.

Previous story: Daily Search Forum Recap: September 16, 2011
 

Comments:

Nick Stamoulis

09/19/2011 02:18 pm

18 months of search history?! That's an incredibly amount of data to shift through. I'd be really interested to hear how people's search results change from when they are and aren't signed into Bing.

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