Ask.com Not An Arbitrage Engine

Apr 2, 2013 • 8:23 am | comments (2) by twitter Google+ | Filed Under Ask.com - Ask Jeeves
 

Ask.comBack in October, Ask.com kind of got some bad rep over possibly using Google AdWords for arbitrage purposes.

I explained the story in detail back then but I wanted to share the poll results of almost 400 responses asking you if you felt Ask.com is an Arbitrage Engine.

The answer broke out like this:

  • 57% said no
  • 40% said yes
  • 4% said not sure

Ask.com Arbitrage Poll

Forum discussion continued at WebmasterWorld.

This story was scheduled to be posted today and was not written today.

Previous story: Google Search Now Orange & Blue (A Test)
 

Comments:

Michael Martinez

04/02/2013 03:52 pm

You can get people in this industry to believe just about aything.

Dennis Miedema

04/04/2013 05:08 pm

Please note that Google's AdWords policy states the following: "Google AdWords doesn't allow the promotion of websites that are designed for the sole or primary purpose of showing ads. One example of this kind of prohibited behavior is called arbitrage, where advertisers drive traffic to their websites at low cost and pay for that traffic by earning money from the ads placed on those websites. We've created this policy to help ensure that users see useful, unique, and original content without excessive advertising." And this leads many to conclude that Ask.com is an arbitrage engine. Meanwhile, the policy stated above is nothing but legaleze. In other words, I can interpret it as... Is Ask.com designed for the sole or primary purpose of showing ads? No, it's a search engine. It uses ads to fund its operations. Is Ask.com using excessive advertising? Subjective term: some find its use of ads excessive and others don't. Conclusion: guy A can say Ask.com is violating Google's policy and guy B can say Ask.com isn't and both guys would be right in their own way. Long story short: have to agree with Michael here. People believe what they want to believe.

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