Blekko Search Launches, Entices SEOs With New Tools

Nov 1, 2010 • 8:08 am | comments (6) by twitter Google+ | Filed Under Other Search Engines

blekko logoBlekko, the latest search engine coined the "Google Killer" has launched to the public yesterday. I won't dare to do what every other site has done out there and do a full review. I'll strongly recommend you read Danny Sullivan's two reviews and then come back here.

What Blekko does that is different is that they do use humans to tailor the results. They also use what is called slashtags which allow you to search only the sites you want and cut out the spam sites. use friends, experts, community or your own slashtags to slash in what you want and slash out what you don't. Again, Danny explains this all.

More importantly, Blekko does what any new search engine should do - they entice and give gifts to the SEO and webmaster community. They provide detailed linkage data and seo data on every site in their index, for free. I would write a review, but Vanessa Fox, the individual who invented search engine backed webmaster tools, did a very detailed review of Blekko's tools at Search Engine Land. So check it out and if you still want, come back here.

Rich Skrenta the CEO of Blekko recently sat on a panel at SMX East named Search Marketing In Age Of Google And Bing. It was pretty funny, cause we had Maile from Google - who everyone loves and then Rich, most people never heard of, constantly knocking on Google. Rich was saying how Google doesn't have quality results, they are killed by spam and so on. But his search engine, Blekko, is spam free and will always be spam free. Here are some quotes:

Rich Skrenta, CEO, Blekko said the web is a swamp... When you look at the results in Google and Bing, the results are slipping. They are manipulated. Many of the categories are totally spammed out...

Rich Skrenta, CEO, Blekko said because SEO exists shows there is a flaw in the system. Results in the future will move away from that and into more structured data centers. Something that is not easy to spam... Lots of people laughing at my table...

Reliance on links doesnt work as well and the whole algorithm will sink

The folks at WebmasterWorld are discovering and dissecting the SEO tools and link tools provided. But Blekko is getting what they want, a closer look of their search engine by SEOs and Webmasters - so Kudos on that!

Will it last more than two years, like the other Google killer? Who knows - but I do like how they started.

Forum discussion at WebmasterWorld.

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Michael Martinez

11/01/2010 06:26 pm

Blech. Giving SEOs another link researching tool is only going to further derail the process of educating the industry into proper optimization research.

Fedor P

11/01/2010 07:39 pm

This is going to be another failed social search engine. They are relying on people to maintain slashtags which is just another of custom search? Blekko index is stagnant and thin, this makes the SEO tools they offer almost useless. What exactly do they offer that we haven't already seen? Google can wipe them out by introducing a similar filter system. Why haven't they? It's always better to watch someone else fail or take them out if they succeed. There is absolutely nothing new here, it's just packaged for easy marketing with a new term and pretty graphs to make up for the disappointing serps.

Michael Martinez

11/02/2010 12:17 am

I don't know if I'm ready to write them off. Cuil actually had pretty good search results after a couple of months and even Cpedia made sense after they explained what it was. I'm willing to give Blekko some time but they need to get their message across more clearly than Cuil did. That was Cuil's real problem -- they didn't communicate with end-users very well at all.


11/02/2010 09:02 am

Anyway, It shows that there are other ways to do search, and other metrics than PR and Links count. Perhaps Google will "eat" them, but I'm pretty sure those are guys who will help the web evolve.


11/02/2010 11:53 am

Blekko has done a great job, and most what I like is that you can get full SEO details of the website.

Jessie Reynolds

11/19/2010 07:44 pm

Blekko is definitely a cool new search engine. The slash tag feature is unique and gives it an edge that people will be interested in. However, I do not think it will ever reach the popularity of Google due to it’s complicated nature. I think Google’s greatest strengths is it’s simplicity; it’s so easy anyone can use it to it’s full potential. Blekko is not like that. Coming from someone who doesn’t have a lot of time on her hands, having to learn how to use a search engine does not appeal to me when I have Google available. Of course I took the time to learn about Blekko, but I’m in the industry. I don’t think the average person will want to do that. I’ve done some research and I think the best new search engine is Bweezy. Similar name, but very different from Blekko. Bweezy offers Google results, which I love. It also lets you open search results in the same window as the search, which eliminates the need to open a ton of tabs! I’d check it out if you’re into new search engines.

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