Blekko Search Launches, Entices SEOs With New Tools

Nov 1, 2010 - 8:08 am 6 by

blekko logoBlekko, the latest search engine coined the "Google Killer" has launched to the public yesterday. I won't dare to do what every other site has done out there and do a full review. I'll strongly recommend you read Danny Sullivan's two reviews and then come back here.

What Blekko does that is different is that they do use humans to tailor the results. They also use what is called slashtags which allow you to search only the sites you want and cut out the spam sites. use friends, experts, community or your own slashtags to slash in what you want and slash out what you don't. Again, Danny explains this all.

More importantly, Blekko does what any new search engine should do - they entice and give gifts to the SEO and webmaster community. They provide detailed linkage data and seo data on every site in their index, for free. I would write a review, but Vanessa Fox, the individual who invented search engine backed webmaster tools, did a very detailed review of Blekko's tools at Search Engine Land. So check it out and if you still want, come back here.

Rich Skrenta the CEO of Blekko recently sat on a panel at SMX East named Search Marketing In Age Of Google And Bing. It was pretty funny, cause we had Maile from Google - who everyone loves and then Rich, most people never heard of, constantly knocking on Google. Rich was saying how Google doesn't have quality results, they are killed by spam and so on. But his search engine, Blekko, is spam free and will always be spam free. Here are some quotes:

Rich Skrenta, CEO, Blekko said the web is a swamp... When you look at the results in Google and Bing, the results are slipping. They are manipulated. Many of the categories are totally spammed out...

Rich Skrenta, CEO, Blekko said because SEO exists shows there is a flaw in the system. Results in the future will move away from that and into more structured data centers. Something that is not easy to spam... Lots of people laughing at my table...

Reliance on links doesnt work as well and the whole algorithm will sink

The folks at WebmasterWorld are discovering and dissecting the SEO tools and link tools provided. But Blekko is getting what they want, a closer look of their search engine by SEOs and Webmasters - so Kudos on that!

Will it last more than two years, like the other Google killer? Who knows - but I do like how they started.

Forum discussion at WebmasterWorld.


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