Google Pleases Local Optimizers & Upsets AdWords Optimizers With Place Search

Oct 28, 2010 • 8:23 am | comments (5) by twitter Google+ | Filed Under Google Search Engine
 

Yesterday, Google officially announced Place Search. We have seen signs of this coming with some tests in the past.

In short, if your search contains anything that might signal local intent, Google may show a map above the AdWords ads on the right, and then automatically include some local results within the organic results. Plus, they added a "Places" link on the left hand navigation bar in Google's search results.

If you don't see it yet, then you can try it out by clicking here or looking at this screen shot:

Google Places in Web Results

Greg Sterling has a nice review at Search Engine Land. Greg said "the changes reflect Google’s commitment to local." It does and many local optimizers are really happy with this and can't wait to start messing around and seeing how they can get their local results top.

But AdWords advertisers are not too happy. The map in the top right position moves down their ads that would have shown up otherwise. They are not happy. Plus, they feel it is merging the organic results with the paid results by having an organic map above on the right, of the ads.

Forum discussion at Google Places Help, DigitalPoint Forums, WebmasterWorld, HighRankings Forum, Search Engine Watch Forums and Google Web Search Help.

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Comments:

gabs

10/28/2010 12:44 pm

Really nasty :( bring back the serps :(

Uncle Demotivator

10/28/2010 01:22 pm

Putting a map on the right is not as bad as MOVING this map along with scrolling the screen - now that sucks.

Jim

10/28/2010 01:43 pm

great news so far here, Barry....still not up here in canuckland...hey, we don't even have "Places" on g.ca...still called Maps and there is no lefthandsidebar insert either... :) Jim PS hate the moving righthandsidebar map too, eh!

Jon Payne

10/28/2010 03:02 pm

Good stuff Barry. I put together a video comparing before/after for a particular search query and how this benefits some sites. Your thoughts? http://www.ephricon.com/blog/our-take-changes-to-local-results/

Adam

10/28/2010 08:44 pm

I get the moving map in firefox, but in IE it's a static placement - is this intentional?

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