Google Maps Does Not Use Domain For Ranking

Sep 13, 2010 • 8:42 am | comments (7) by twitter Google+ | Filed Under Google Search Engine Optimization
 

We keep trying to uncover more and more details on the Google Maps algorithms. Most recently we wrote about how Google Maps determines which POI to show at which zoom levels. Today, I spotted a thread at the Google Places Help thread with a Googler commenting on a ranking factor, or lack there of.

Google's Jeremy Sussman, of the Google Maps team, wrote:

The places algorithm does not use domain to determine place. Your business address, your service area, etc., are used to place you on the map and answer queries for services in a given area. So, register where you will. But, as Donnie said, don't try to trick us -- we are very hard to trick. ;-)

It is rare to see Google talk specifically about ranking or non-ranking factors. But Google here makes it clear they do not use the domain name of the business to determine the location of the business in Google Maps. They do use address, service area and "etc."

Most of this is not too revealing but he did comment specifically on a ranking factor not used. So using having newyorkflorist.com may not help your ranking efforts in Google Maps, it may help you rank in Google Web Search.

Forum discussion at Google Places Help.

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Comments:

ATL Drew

09/13/2010 01:21 pm

It seems the question was more around using brand-name-florist.co.uk for your florist shop in the UK and brand-name-florist.com for the shop in the US and even though they say it doesn't matter I have seen it work for a certain hotel chain that has locations in the US and UK. Once the domains were changed to the CCtld the visibility on maps increased. (disclaimer: there were other optimizations done too so it could have been a combination of efforts)

Michael Martinez

09/13/2010 05:03 pm

" (disclaimer: there were other optimizations done too so it could have been a combination of efforts)" So then it was not so helpful to say " I have seen it work for a certain hotel chain that has locations in the US and UK. Once the domains were changed to the CCtld the visibility on maps increased."

Matt McGee

09/13/2010 05:11 pm

When the Google guy says "The places algorithm does not use domain to determine place.", that's different than saying Google doesn't use the domain to determine rankings. Google has said that ranking in Maps is dependent on three factors: location, relevance, and prominence. So I think what Jeremy is saying is that the domain name isn't used to determine location -- and that's only one part of how Maps rankings are determined.

Barry Schwartz

09/13/2010 05:32 pm

Title reader! ;-)

Mike Blumenthal

09/13/2010 08:13 pm

I think that Matt is spot on as to the meaning of the communication. Place location speaks to the issue of relevance in Maps ie are they within this specific geography that is being queried on the Map. It has no bearing on ranking.

No Name

09/14/2010 02:53 am

Okay this is interesting, I had always wondered if maps was based solely on address only. Interesting post and good spotting guys!

Live Auctions

06/11/2012 05:05 am

Ok but what Google map consider for ranking?

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