So Sad: Yahoo Finally & Officially Gave Up On Search

Aug 25, 2010 • 8:50 am | comments (13) by twitter Google+ | Filed Under Yahoo Search Engine & Yahoo SEO

I really don't know why I am so upset, but I am. Probably not as upset as all those Yahoo Search engineers who are out of a job or as upset as Jerry Yang but I am really upset.

Yahoo has been testing letting Bing power their search results then ramped it up last week. Then yesterday, officially flipped the switch in the U.S. and Canada. Yahoo no longer powers the underlying organic search results on Yahoo Search, it is now Bing who powers it.

Shashi Seth of Yahoo said, " I am proud to announce that the transition of organic search between Yahoo! and Microsoft is complete." Bing's Satya Nadella said, "Today I am happy to share that Bing is powering Yahoo!’s search results in the US and Canada." Yea, I am sure he is happy.

The paid results are next and that will likely be done in the next month or so, in my opinion. We are still waiting to hear on Site Explorer, BOSS, Search Monkey dates for transition or future plans.

I am sad. Yahoo was powering their own results. They dropped Google, bought several search companies (AllTheWeb, AltaVista Inktomi +) and launched their own Yahoo Search. That is done, no more, gone!

To make things worse, they are embarrassed that Bing is powering them. Why? point font at the bottom of the page? Heck, with Google, they had a fancy Google logo on the bottom or top of the results.

Yahoo Powered By Bing

I am just sad!

Forum discussion at WebmasterWorld, DigitalPoint Forums.

Update: So Yahoo responded to this blog post, without linking to it, saying they will always be a search engine. I tweeted it and got this response back from an SEO that I found to be dead on:

@rustybrick Funny - when Yahoo uses someone else's data, they're evolving. When I do it, I'm a thin affiliate.less than a minute ago via TweetDeck

Two more quotes, these from Danny Sullivan, who I am glad agrees with me:

i'm among the "irresponsible" with "innuendo" that yahoo's not search engine. it's not. it offer search made by others than a minute ago via Seesmic twhirl

at least i'm not the one who said yahoo was never a search company. that was yahoo CEO carol bartz than a minute ago via Seesmic twhirl

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Luke Jones

08/25/2010 01:17 pm

It's a huge shame... Yahoo! is a really nice website to use it's just a shame that their index/search service was so bad. It's a weird day but I'm sure it won't affect us all that much... It'll be another one of those Lycos situations.


08/25/2010 01:17 pm

i wanna know what happens with Yahoo! DIR

Jim Rudnick

08/25/2010 01:30 pm

I'm just as sad, Barry, for the change is now continental and now also shows that same dang "Powered by BING" footer notice. Bub-bye Yahoo.... :-( Jim

Mad Hatter

08/25/2010 02:50 pm

Maybe, if people like you had spent a little more time and space talking about Yahoo instead fawning and slobbering all over your master Google, they might of done better. It's because of people like you that they failed. So give your self a pat on the back.

Barry Schwartz

08/25/2010 02:53 pm

Mad Hatter, I was a huge fan of Yahoo. I wrote about them extensively. I helped push them do Site Explorer, the NOODP tag and so much more. Proof?


08/25/2010 03:06 pm

SearchMonkey is being closed on October 1. Yahoo has the announcement for that and several other services here:


08/25/2010 03:32 pm

Sad? I'm happy, Yahoo is the worst company on the Internet and they deserve to wallow in the failure of their own making. Everything they touch turns into crap. You even point it out, they bought AltaVista, they bought Inktomi, they bought AllTheWeb, they bought Overture/Goto, they bought Rightmedia. What do all these innovative industry pioneers have in common? Yahoo ran them into the ground and they no longer exist. How can one company buy so much good technology, ideas, and intellectual property, and kill it all? They do stupid things like allow their paid listings to be syndicated to abusive websites resulting in massive amounts of invalid clicks and not allowing advertisers then to opt out of such syndication. If I worked at Flickr I would be scared considering the track record of companies Yahoo acquires. On a personal front, thanks to Yahoo's subpar engine finally dying, my traffic was up yesterday and I made about an extra $100 off of it. That keeps up I'll make an extra $36,500 a year thanks to Yahoo using Bing. Call me happy. Also, on a side note, the only thing I really use Yahoo for is stock quotes, and I keep meaning to switch my portfolio tracking to Google, but anyways, I frequently get virus infecting advertisements on Yahoo Finance, my AV blocks most of them, but not all, very annoying. So another thing they can't apparently do is vet their advertisements.


08/25/2010 04:28 pm

Found this article from 07 detailing Yahoo's missteps to that point:


08/26/2010 12:20 pm

You do realize they are closing the site explorer developer API for back link checks, this has out reaching effects on many SEO tools from here on in.

Mark Johnson

08/26/2010 12:55 pm

Its not good for competition! Google & Microsoft already dominate the internet. Lets hope they act responsibly with the worlds online data!


09/05/2010 11:00 pm

If Yahoo! OWNS AltaVista, then make quote marks work again in its users' search queries! Why was this stopped?


09/15/2010 09:12 am

Great Day.Bing or Microsoft,are moving forward.It has turned out great,watch hahoo,move on up. JEffrey

beat eczema

10/22/2011 03:58 am

Funny - when Yahoo uses someone else's data, they're evolving. When I do it, I'm a thin affiliate. beat eczema

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