Official: Yahoo Testing Bing Powered Results In July (aka Now)

Jul 16, 2010 • 8:20 am | comments (1) by | Filed Under Yahoo Search Engine Optimization

Yesterday, I received an email from Yahoo that discussed the migration plan for the organic side of Yahoo Search. As I wrote at Search Engine Land, in that email, Yahoo officially confirmed that they will (if not already) that they are testing Bing powered Yahoo Search results this month.

The email said:

Though much of our testing is already happening offline, this month we’ll also test the delivery of organic and paid search results provided by Microsoft on live Yahoo! traffic.

You can read the full email over here.

Key points:

  • Testing Bing powered Yahoo results this month.
  • The transition for organic is on target for August/September.
  • Testing volumes specifically for paid search will be very low, to not impact current campaigns.
  • When the switch over happens, Bing will power about 30% of all search queries worldwide.

Have you seen any Yahoo and Bing search results matching? If so, email me screen shots.

Forum discussion at WebmasterWorld & Search Engine Roundtable Forums.

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