More Reports of Google Referrals Down Despite Top Rankings

Jun 23, 2010 • 8:28 am | comments (6) by twitter Google+ | Filed Under Google Search Engine Optimization

Back in May we ran a poll asking if your Google referrals were down and 43% said they were.

There was some speculation if the poll was valid, because of although there was a new Google design launched in early May, there was also the MayDay update. I told people to take the poll based on their rankings not changing, but you never know if people listened.

Today, I spotted a new WebmasterWorldthread with more webmasters complaining about the same situation. Many are saying that they still have top rankings but the traffic from those rankings have plummeted recently. One person said:

We're back to a position we used to hold a good year ago. However, we're actually seeing traffic drop - we know what these positions should bring, but it's no where near old traffic levels.

Another person said:

I have a similar experience ..very stable serps but huge traffic drop..i am hoping it is world cup related as the globe seems a little distracted at the moment and the traffic drop coincides with the world cup period...fingers crossed.

It does seem to be related more to the new design than world cup, in my opinion but who knows.

Forum discussion at WebmasterWorld.

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06/23/2010 01:07 pm

I have been having similar thoughts as to those voiced in the World Cup comment. I have noticed traffic drops in several sites I look after (again with stable serps) but had also written it off as a world cup related dip.


06/23/2010 02:05 pm

It just seems really inconsistent some sites weren't down in traffic originally have dropped and others have increased. Most that have changed have had no changes to onsite/offsite recently.

Jaan Kanellis

06/23/2010 06:01 pm

Its called "personalization" folks.


06/23/2010 10:39 pm

I have noticed a significant drop in certain keyword traffic click through volumes, despite actual search volume increasing for several major terms. RE it being personalisation, i don't think that accounts for 70% drops in some keywords even though rankings actually held solid.


06/24/2010 05:46 am

I believe it's caused by splitting. From mayday onwards as viewed from USA became very different to as viewed from everywhere else in the world.


06/24/2010 09:58 pm

Could there be any correlation to a drop in reported traffic and the recently released ip anonimizer (sp?) plugins for chrome and firefox? Perhaps, adoption is more widespread than anticipated. This would only be if you are using GA as your primary analytics platform.

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