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If you do a search in Google for [karate kid movie] up comes a one box result for The Karate Kid movie. But it has only a two star review on average from users. Why?
If you dig deeper and look at the Google Reviews for that movie, you will see reviews on "Bollywood movies." According to Wikipedia, "Bollywood is the informal term popularly used for the Hindi-language film industry based in Mumbai, Maharashtra, India. The term is often incorrectly used to refer to the whole of Indian cinema; it is only a part of the Indian film industry."
The Karate Kid is not a Bollywood, so why is Google showing reviews for Bollywood movies here?
Here is a screen capture:
All these negative reviews make up the two star rating on the Google search result listing:
Personally, I have not seen the movie - so maybe it is only two stars. But it does seem Google is pulling in the wrong reviews for this movie.
Forum discussion at Google Web Search Help.
Comments:
Aaron
06/16/2010 12:52 pm
"Seems" isn't the word - look at the date stamps on the reviews, or the content of the reviews themselves. No doubt, the reviews are for a different movie.
Gareth
06/17/2010 01:20 pm
I have noticed similar errors with Google pulling in inaccurate reviews, which then makes the listing appear to have worse reviews than it actually does. I'm sure these types of errors have an affect on the success of movies, restaurants, hotels, etc.; what's worse is that it's difficult to actually remedy the situation unless Google takes note and manually fixes the issue.
ouab
03/26/2011 03:13 am
Google's idea to scour reviews from other sites was great to me at first. Now things have gone horribly wrong. They just don't add up! Somehow our ParentsConnect.com star rating of 5 is transferring over to Google as only a 1! Now our Google Places star rating has plummeted to just under 2, and as a small biz, it is hitting us very hard. Moms pay attention to reviews. And they should....I know I do! I spend a lot on Google Adwords every month and it's driving me crazy to think that another part of this company is screwing things up for me so badly. No reviews would be better than this rating. The fact that it is completely inaccurate and does not reflect our business only adds salt to the wound.