A Publisher Testing YouTube Rentals

Mar 22, 2010 • 8:17 am | comments (5) by twitter Google+ | Filed Under Other Google Topics

For an SEO blogger, I am a pretty heavy publisher of YouTube videos. 99% of my weekly recaps contain a video that is 10 minutes or longer of me talking. If you have not subscribed specifically to the video, you can do so over here. You can listen to it on iTunes as a podcast or just watch the video on YouTube or on the web site - totally up to you.

So when YouTube comes out with new ways to monetize the videos, I listen up. The enable revenue sharing feature that places AdSense video ads in your videos and pays you out via AdSense has been nice. But now I spotted a new button in my videos list, "Enable Rental." Here is how that works.

The second check box let's you select rental as a earnings option, the first one relates to normal ads in your videos. Here is a screen shot:

Testing YouTube Rentals

As you can see, you can then select the amount and duration of the rental. Here are screen captures:

Pricing Options for YouTube Rentals: Testing YouTube Rentals

Duration Options for YouTube Rentals: Testing YouTube Rentals

When I submitted my junky test video, it then labelled the video as "Video submitted for rental consideration." So it is currently free, but I do wonder how it will work if, that is a big if, they accept this video into their rental program.

Here is the video:

100% worth the $2.99. :) If not, then don't worry, it is my birthday - so I appreciate the $3. :)

Forum discussion at YouTube Help.

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03/22/2010 12:36 pm

So i take it that video had the new rental features enabled, did i miss something or did Google automatically take the money out of my Google checkout account? I can see people used to getting it free off hulu or with one click payment on iTunes store but where does this fit in for a majority of the YouTube content that is available?

Barry Schwartz

03/22/2010 12:55 pm

The video has not yet been accepted as a rental video. YouTube is considering it, as I mentioned above. So right now, it is free. You can try to come back later and buy it. :)

Mukul Verma

03/22/2010 03:00 pm

I am glad to see You Tube finally getting smart and monetizing, I hope they become profitable soon. I also wonder on the conflict of interest in videos made for commercial use. I have videos and over 2 million views that were made for strictly commercial use. I wonder testing on that. Cheers, Mukul


04/05/2010 09:27 pm

How long did it take YouTube to approve your video for rental? I submitted one on April 2nd, and am still waiting. I made it private in the meantime: http://www.youtube.com/watch?v=j2OatBEG1Ik Thanks.

First Mind Ent

01/04/2011 05:15 am

Please check out my film Outside My Window Documentary available for rent on YouTube

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