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Last night, Google announced they are opening up the "Google-certified ad networks" to all AdSense publishers. The Google-certified ad networks are 3rd party advertising networks that are thrown into the bidding war with your AdSense powered ads.
Google initially tested this back in September 2009 and in October publishers began thinking that it lowered their revenue with Google. So some publishers decided to block these ads. Google then came out and told publishers not to block them because it was only a limited test and the lower earnings likely had nothing to do with the 3rd party network.
Now, it is available to all publishers, so publishers can test it better. As Google notes, you have control over it in the ad review center. So give it a try and if it doesn't work for you, kill it.
Forum discussion at DigitalPoint Forums.
Comments:
DazzlinDonna
03/17/2010 12:44 pm
I don't see it in my Ad Review Center
Ann
03/17/2010 04:10 pm
I think that in the long run the added competition will benefit publishers, and publishers really can choose to block all 3rd-party networks or just a few of them. Still, I would like to know more about each and every Google-certified 3rd-part ad network. I don't recognize some of them.
KS Chen
03/19/2010 05:09 am
Yes, this is a great advantage for the publisher to earn more money with Google Adsense. I'm looking forward to see my earning increase in future. Thanks for sharing!
mike
03/20/2010 11:35 pm
i have seen the capabilities lets see the new innovation.
Hafid Junaidi
12/09/2010 08:49 am
It's too bad for me until now could not be approved by google adsence